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Mango is a Spanish multinational clothing company based in Barcelona. It designs, manufactures and markets clothing garments and accessories for women and men.
With almost 6,000 employees, Mango has more than 850 stores in 81 countries located on five continents in 2008. MNG by Mango is one of the brand names.
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Mango creates first Board
In a major senior level overhaul, the fast-growing Spanish fashion chain Mango has created its first Board of Directors ever. The Board, which will be chaired by Isak Andic and co-chaired by Nahman Andic, will become active this year. All the members are partners and executive directors of Mango, who have been trained within the company. The board consists of Enric Casi (General Director), Damián Sanchez (Creative Director), Isak Halfon (Expansion Director), Nicolau Olivé (Director of Retail Management, Customers Services, CSR and Works Coordination) Salvador Vallés (Product Area Director) and Daniel López as Secretary (Director for the Franchisee Services Department, Communication, Real Estate Management, Licensee Management and New Business Areas).
The brand new Board has set itself the primary challenge of tripling its current number of stores to 3,000 within the next ten years. Last year, Mango opened 130 points of sale, focusing its growth on China, the US, Europe and Japan.
22 May 2007
Cruz sisters design for Mango
Actress Penélope Cruz and her soap actress sister Monica are going to design a collection for Spanish fast fashion chain Mango. The news comes hot on the heels of the release of Madonna's collection for Swedish rival H&M and on the eve of Kate Moss's big reveal for Topshop, proving that the celebrity-fashion mix is a hot one.
The Cruz sisters will design a 25-piece collection, which will include accessories. They will also star in the brand's fall-winter 2007 advertising campaign, which will be shot by Spanish photographer Nico Bustos some time next month. Spokeswoman Maria Coll said the collection will include jeans, casual wear and jersey pieces. The collection will be bigger than the one fashion label Jovovich-Hawk – founded by model-actress Milla Jovovich, like Cruz a model for L'Oréal – designed for the chain for spring-summer. Coll added that the collection will be available in 80 percent of all Mango stores, including the UK.
Designing a fashion collection will be a first for Cruz, although she and Monica already design a line of handbags and jewellery for Japanese chain Samantha Thavasa. The handbag line is even sold at Cruz's store Amarcord, in the Salamanca district of Madrid.
Meanwhile, Mango is forging ahead with its business. The Barcelona-based company saw revenues increase 9.8 percent to €1.6 billion last year and operates 995 stores in 89 countries. Another 160 stores are set to open by the end of this year.
4 April 2007
Mango team up with Jovovich-Hawk
Mango, the Spanish high street retailer, is teaming up with uber hip label Jovovich-Hawk, founded by model and Zoolander actress Milla Jovovich and Carmen Hawk, who have designed an exclusive limited edition collection under the name Jovovich-Hawk for MNG. This new collection will be available at 400 of the label's top stores worldwide this Spring.
The Jovovich-Hawk for MNG collection features 10 key dresses characteristic of their quirky and unique style. On par with the current mood for all things 60s, the dresses have a romantic feel: expect graphic prints on pretty A-line shapes in slinky jersey, silk georgettes teamed with taffeta, and vintage-style cottons in navy, magenta, gold and black.
The collection will be available in the UK from the 15th of April in London - Oxford Street , Regent Street and Covent Garden ; Kent - Bluewater Shopping Centre and Scotland - Buchanan Gallery Glasgow. Milla Jovovich will continue to feature as the 'face' of Mange. The model took over from Elizabeth Jagger last season.
3 January 2007
Mango expansion in the US
Spanish fast fashion chain Mango is expanding rapidly in the US. The Barcelona-based company has recently opened stores in Chicago, Dallas and Orlando , Florida and is opening new locations on a regular basis. Since May, the chain has opened eight stores in the US . Although the chain prefers to open street-based stores in Europe , its strategy for the US is to open stores in malls. "In Europe , we're a destination," Jose Gomez, vice president of international business development, told WWD. "Here, they (shoppers) are not looking for us, so we have to be in the middle of everything." In the US , shoppers do not know the brand yet, but the company is planning to change that. "It's a big, big push. So far, it's going great. The biggest challenge for us is finding the right locations." The chain regards the Chicago area as one of its important areas for growth in the US , particularly in the Midwest . Mango currently operates 1,000 stores worldwide and shows no sign of slowing down. It is aiming for 20 US stores by the end of 2007. Gomez said the market would indicate when it was time to stop.
7 December 2006
Mango looks to America
Mango, the Spanish retailer, is hot on the heels of Zara and is expanding in the US market, with a view to being as strong in the market as the group is in Europe. The company has been carefully scouting the U.S. market for suitable locations, creating anticipation over several seasons about when the privately owned, $1.4 billion Barcelona fashion chain would follow in the footsteps of Hennes & Mauritz and Zara.
"It's difficult to find the best locations in the best malls," said José Gómez, Mango's vice president of business development, during an interview with key members of the Mango team. "In Europe , we are relatively high-street based, but America is a mall culture, though we are planning street locations, as well. "By the end of the year, we will have 15 stores opened in the U.S. , in major metropolitan areas. We are a very strong brand in Europe . We are working toward that goal in the U.S.."
The stores in the U.S. are called MNG By Mango because of trademark regulations; the MNG label appears on the clothes worldwide. Mango's U.S. stores will be 4,000 to 8,000 square feet, though in other countries, they are as large as 20,000 square feet, like the flagship on Oxford Street in London. Asked how many stores are envisioned for the States, he replied, "The market will tell us." He said there was no perceived cap, though there have been previous reports quoting Mango officials predicting around 250 units in a decade, assuming real estate that meets Mango's high standards becomes available.
Mango, founded in 1984, operates almost 1,000 stores worldwide and has been opening 100 stores annually for the past few years. The biggest market is Spain , where there are 240 Mango stores and its major competitor is Zara, which is owned by Inditex. Mango is not widely known among U.S. consumers, but to build awareness, the retailer's image catalogue, with 25 pages, will be distributed in a 10-mile radius from the new stores. Top models or celebrities have appeared in the catalogues and ads, such as Milla Jovovich, who is in the current campaign, and Claudia Schiffer, Elizabeth Jagger and Naomi Campbell. Worldwide, the company mails 20 million catalogues translated into 25 languages.
14 September 2006
Mango launches VIP clothing line
Spanish retail chain Mango is launching a new line of clothing this year entitled Exclusive Edition . The line consists of clothing made of exclusive materials like silk, cashmere and virgin wools, in which embroidery plays an major role. The new collection has been conceived as a limited edition.
The new collection hits 220 of Mango's most representative stores in major cities this month and the new clothes will be introduced continuously throughout the fall/winter 2005/6 season, thereby resulting in a continued renewal of the collection. "Mango Exlusive Edition has been created with the clear objective of adding an extra touch of sophistication to a fashionable collection, which we believe will be highly successful among our customers," said Mango PR manager Ninona Vila.
27 July 2005
Mango opens in Canada
Spanish women's fashion chain, Mango, has begun its expansion into North America with the opening of five stores. Three stores are opening in Toronto this month and the remaining two are set to open in Montreal in August of this year. The five stores will make up almost 5.000 square feet of shopping floor space. The first shop opened on 13 April in the Yorkdale shopping mall in Toronto.
The company's development plan for North America will continue into the US at a later date. Mango has chosen Canada as its point of entry into the North American market because of its great market potential and affinity with Europe. Mango expects to launch 25 more stores in Canada over the next five years. Isak Halfon, executive vice-president in the Expansion department, said: "Since the beginning, Mango has wanted to be present in all the most important cities in the world. Montreal and Toronto have always been a priority which has finally been fulfilled."
Founded in Barcelona in 1984, the company currently has 791 stores in 78 countries. Mango is a company with 100 per cent Spanish capital. It closed its 2004 campaign with a turnover of over EUR 1.055 billion (GBP 75 million), of which 73 per cent encompasses the international markets. During 2004, the company opened over 87 stores and expects to exceed this amount in 2005.
26 April 2005
Mango in Finland
The Spanish textile chain Mango opens two new shops in Helsinki this year. Mango opened its first store at Aleksaterinkatu 13, the main shopping street in the Finnish capital on 24 March. This store, with its 400 m2 , will act as the company's flagship store in Finland. The second store will be opened during the second half of 2005 in the city's most important shopping centre.
With this expansion Mango is increasing its presence to 76 countries and will now have sales points in 25 EU countries. The company's objective is to open between 80 and 100 stores per year. Mango began expansion in Scandinavia in 1998 with the opening of its first store in Norway. Following this, it opened stores in Denmark and Sweden.
The company also operates stores in the three Baltic republics, with five store openings between 2000 and 2004. The latest opening was in Tallinn, Estonia. Mango is the most international Spanish designer brand with 783 stores in 76 countries. In 2004, following that year's campaign, it reached a turnover of EUR 1.055 billion (GBP 76 million), which means a year-on-year growth of 5.3 per cent. The international markets represent 75 per cent of the total turnover.
31 March 2005
Elizabeth Jagger new face for Mango
Rockstar and model offspring Elizabether Jagger is the new face for Mango, the Spanish high street retailer. The campaign will focus in the UK for the new spring collection 2005 and will be seen on billboards, posters and UK magazines.
It seems that well-known faces are de rigeur for advertising campaigns, giving 'real' models a run (way) for their money. Some ads fare better than others, however, such as the beautiful actresses for the Louis Vuitton campaign. Anyone who has seen the new Madonna ad for Versace will say the opposite. Couldn't the stylists find a better outfit?
11 January 2004
Mango Targets America
Spanish fashion retailer Mango plans to open up to 25 stores in the US and Canada by the end of the decade. The womenswear retailer, which already operates around 775 stores in more than 70 countries, said it will open its first stores in North America early next year, with plans for five stores in Canada by June.
The first mango US store will also open by next summer, with plans for at least 25 stores by 2010. Mango said it was initially focusing on Canada due to the potential of the market as well its closer affinity with Europe.
27 October 2004
Mango to enter US market
The Spanish fashion chain has proved to be such a success in Europe that it is now set to launch in Canada next year. From there the company plans to enter the US market.
Mango reported that it will open five stores in Toronto and Montreal in the first half of next year, with further plans to open another 25 stores across the country over the next five years. Mango's head of expansion, Isak Halfon, revealed that Montreal and Toronto are a priority for the company. He added that Mango plans to use Canada as a bridge into the US. The company chose Canada because of its "great growth potential and its affinity to Europe."
Mango has been busy expanding its business this year. It entered new markets such as Vietnam and Azerbaijan and will be opening new stores in Lithuania, Macao, Armenia and Hungary by year's end. It will also be opening 10 stores in China before the end of the year. The group reached a sales mark of £ 720 million in 2003, with approximately 100 stores opening per year. Mango currently has 755 stories in 73 countries, with 73% of sales being generated outside Spain.
28 October 2004
Mango Reports Rise In Profits
The Spanish high street retailer Mango has reported a net profit of EUR 64.8 million for 2003, it was reported Wednesday, representing a 7 percent rise compared to the previous year. Mango MNG Holding SL sales climbed to EUR 782 million last year - a 5 percent increase from 2002. Mango also reduced its net debt by 35 percent, from EUR 105 million in 2002 to EUR 70 million last year.
Nearly three-quarters - 73 percent - of Mango's 2003 turnover was earned abroad, with the remaining 27 percent coming from Spain. The firm continued its expansion in 2003, opening 104 new stores, 97 of them outside Spain. As of December, Mango had 704 sales outlets in 72 countries, about 60 percent of which were franchise shops.
18 June 2004
Mango Reports €1 Billion Growth
An international expansion programme through franchising has paid dividends for womens fashion retailer Mango, which has reported 2003 sales of just over EUR1bn. The Spanish company saw total sales growth of 5.4 per cent year-on-year, with 73 per cent of total sales coming from the franchised operation outside its home country.
Wholesale sales to franchise stores rose five per cent to EUR782 million for 2003. Mango opened 104 new stores during the year, bringing the company total to 704. The company has 54 in stores in France, 40 in Germany and 21 in the UK. Its expansion drive has also taken it into Africa, Asia and South America and it has recently taken its offer to China, Italy and Australia. Mango locates stores in prime positions, including large shopping centres and city centres.
There is evidence, however, that Mango has seen the impact of a tougher market for clothing sales in some countries over recent months. Jersey-based retailer CI Traders said last month that sales at its Mango franchise store, opened in September last year, had been disappointing in the run-up to Christmas.
12 February 2004
If avoiding the Christmas commotion is your thing, surf to www.mangoshop.com for easy high street access online. Last week Mango launched gift vouchers on its website as it is expanding its online presence. Perfect for stocking fillers and gift ideas.
The vouchers, which are available in EUR30, 60, and 100, are valid for one year and can only be spent online. Mango's high street stores also sell vouchers for use in the country they are sold.
The website, which was launched there years ago, receives more than 270,000 visits a month as well as more than 1,700 orders. Half of these orders come from the UK and Germany.
3 December 2003
Turnover rise for Mango
Mango reported its sales for the year increased 13 per cent to GBP 656.7m in 2002. The company, which generates 72 per cent of its total turnover outside homeland Spain, entered seven new markets in the year. The chain started trading in Australia, Bulgaria, China, Croatia, Ecuador, Moldova and Tunisia.
The Barcelona-based company, which does not issue profit figures, said it open approximately one hundred new shops this year. Most of those will be situated outside of Spain. New markets include Canada, Algeria, Serbia and Montenegro. The company forecasted an increase of its turnover for 2003 by 14 per cent to GBP 750.5m.
March 29, 2003
Mango invests in new stores
Leading Spanish clothing retailer Mango on Monday confirmed it plans to invest thirteen million USD in scores of new stores. Mango added it will invest a further 6.5 million USD in the installation of logistics and computer networks in the new stores.
The Barcelona-based operator of 625 outlets in seventy countries said it will open about hundred new stores across Europe and Asia in 2003, of which half will be owned by the company and the other half by franchisees.
February 12, 2003
Mango pulls out Argentina
Fashion lovers in Argentina will soon have to do without their Mango shops. Spanish fashion chain Mango last Wednesday announced it is pulling out of Argentina due to the financial crisis that has crippled the South American country.
Mango said it will close its four remaining stores in Buenos Aires in March after sales plunged 35 per cent year-on-year due to the stuttering economy. The firm entered Argentina five years ago and invested around seven million USD in six stores, two of which it closed last May. Up to 65 employees will lose their jobs as a result of the pullout.
January 10, 2003
Mango winter trends
It will be a stylish Mango winter of well-structured, classical fashion lines, in which we will also find sexy, sophisticated and rebellious clothes.
FOR FORMAL WEAR
· The British classics (Prince of Wales, tweeds, herringbone) are refreshed with a more contemporary feel.
· Suits and jackets are structured with a stricter, "soviet" feel: clean lines, unisex style, with belts, buckles, patches and shoulder pads.
· Skirts are below the knee, with boots for a new look.
· A nostalgic look back lends a feminine touch to the collection, using softer materials and colours.
· Lace, see-through, ruffles and flounces give us a more romantic feel.
· Fur details on jacket & coat collars are essential.
New colour moods
· Natural colours, black, and grey for suits, coats & jackets
· Black & white effect, mixtures, and reds in the tweeds · Mauve, blue, beige, steel for the knitwear
FOR THE CASUAL WOMAN
· The carefree seventies with tweed and patterns, coloured and mixed with leather and denim.
· Giant checks, herringbone & hounds tooth are matched with chunky knits which come in plain, stripes and cable.
· Scarves add comfort to polo necks, which still reign this winter.
· "Super" trousers: wide, with or without turn-ups are everywhere.
New colour moods
· Greens and beiges
· Blues with raw colours
· Terracotta with orange shades
· Greys and blacks with red and rosewood
AND IN SPORTSWEAR
· Corduroy and cotton drill is in, stealing the limelight from denim. New corduroy is everywhere: faded, printed, thick, needle cord, coloured etc.
· As for knitwear, cable, mixtures and chunky knits will wrap up the basic as well as the more daring clothing.
· Now more than ever, eighties T-shirts with punk touches and motifs.
· The mini with boots, and a retro-ski look for outerwear and nylon, padding, maxis & minis, scarves and hats complement this winter's new looks.
· For gala nights, the traditional princess look: taffeta, chiffon, beadwork and sequins, silks and tulle.
· For the carefree, asymmetric tops: patterns, lace, see-through and flounces.
· Black is the essential colour, with touches of deep blue, red or steel.
· New materials in bags: corduroy, fur and leather-look.
· Evening wear features small retro look bags and old fashioned draw strings.
· In footwear, boots, both knee and ankle, are still present and now have rounded toes.