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Daks re-open Bond street store

Classic British luxury brand Daks is slated to re-open its Bond Street boutique following an extended refurbishment. The store's interior, designed by Craft, will reflect the House's English heritage, and feature its menswear, womenswear, luxury and accessory collections. Daks recently launched a collection of men's footwear, designed in collaboration with the well-known British shoemaker, Grenson. The collection is made by the finest English craftsmen and is available in-store now.
8 February 2007


Daks appoints Giles Deacon

British luxury brand Daks has announced a collaboration with Giles Deacon, the darling of London Fashion Week. The ex-Bottega Veneta style maker has signed to create womenswear for Daks, beginning with the autumn/winter 2007-8 season, and will debut during February's London Fashion Week. "Giles Deacon is one of the most exciting designers working in London today and I am delighted that he is bring his talent to Daks," said Bruno Massa, Daks managing director. He further stated: "We are looking forward to watching Giles bring a new dimension to the concept of luxury British clothing."

Daks was established in 1894 and currently offers mens and womenswear, including tailoring, casualwear and accessories. The House, along with Burberry, is recognised as one of the leading British contemporary classic brands and holds three Royal Warrants. The history of Daks began when Simeon Simpson began a bespoke tailoring factory in East London, supplying high-end men's clothing stores. The word 'Daks,' was derived from the words 'Dad' and 'Slacks.' Giles Deacon stated: "Working with one of the great British design houses like Daks is an immense opportunity. I want to make British luxury relevant and modern, but remain true to the tailoring and quality that lies at the heart of Daks." Giles Deacon, who won Designer of the Year at the British Fashion Awards this year, is further designing a collaborative collection for high street retailer New Look. The collection is due in stores early Spring.
24 November 2006


Giles Deacon rumoured to head to Daks

London Fashion Week favourite Giles Deacon, who's label Giles is still one of the most direction brands to show in London, is rumoured to be a contender for a design post at Daks. The British luxury brand, designed by Tiziano Mazzilli and Louise Michielsens, was launch three season's ago. The spring -7 collection that was shown in a presentation in Milan this week will be the last by the two designers, whose three-season contract has not been renewed. It is believed that Deacon's appointment will be announced in Paris next week.

News of the role has surprised the fashion industry. Many expected Deacon to hold out for a role of a more high profile fashion house. Womenswear design director Anthony Cuthbertson left the company this week and is understood to be launching his own label. Bruce Montgomery, Daks menswear design director, is also chairman of the British Menswear Guild. For this financial year, Daks' pre-tax losses doubled to £3.2 million for the year to eh end of January, from £1.6m the previous year, although sales grew 3.8 per cent to £21.2m.

UK sales made up 27% of turnover, while those from Asia and Australia made up 56% and the rest of Europe comprised 16%. Deacon's label Giles is one of the first two designer labels to be supported by the new British Fashion Council Fashion Forward scheme, sponsored by property developer Westfield. The scheme aims to help designers make the transition from young talent to successful designer business by providing funding for catwalk shows and business development.
27 September 2006


Daks To Launch Catwalk Collection

Classic British brand Daks is aiming to tap into the luxury market by launching a catwalk wmenswear collection for next winter. Managing director Bruno Massa told Draper's Record the company is looking to appoint a designer for the luxury line, which will complement the main womenswear collection as to be launched next season with a catwalk presentation in either Milan o rParis.

Daks currently has two stores in London, in Old Bond Street and Jermyn Street, and it is opening in Edinburgh in February. Massa said the business was on thelok for for athird London store, with aspirations to open in Europe in both Milan and Paris.

11 November 2004