The British Fashion Council announced that ten of London’s most exciting emerging menswear fashion design talents will receive sponsorship from its designer support initiative NEWGEN MEN sponsored byTopman. All recipients will receive business support, funding and the opportunity to use the official BFC venue to host either a catwalk show or, for the first time, a presentation or an installation during London Fashion Week’s (LFW) Menswear Day, on Wednesday 22nd September 2010. The recipients of NEWGEN MEN for catwalk sponsorship are James Long, Christopher Shannon and J.W. Anderson. Presentation sponsorship go to Carolyn Massey, Lou Dalton and SIBLING. Installation sponsorship is allocated to Christopher Raeburn, James Small, Katie Eary and Omar Kashoura.
Simon Ward, Joint Chief Executive of the British Fashion Council commented “Within a year NEWGEN MEN has developed from an experimental pilot scheme to a successful talent identification and designer support initiative, highlighting how British menswear design talent is forging a reputation for innovation on a global platform.”
Tim Blanks, Contributing Editor, Style.com and a member of the British Fashion Council's Menswear Committee said, “Menswear is on the move all over the world. It's almost as though some kind of group mind dictated that here was an opportunity to do something new, and that seems to have sparked the creativity of young designers. London has a long and honourable tradition of breeding this species, so there's an air of inevitability about the coming together of medium and talent under the menswear umbrella. That air is thickened by the knowledge that London is also, in many ways, the home of men's fashion as we know it. Which means that the menswear community here embraces all sorts, from the Savile Row traditionalist to the Hackney rebel, with a platoon of jewellers, hatters, knitters and cobblers as artisanal satellites.
Jason Griffiths, Marketing Director, Topman, who was also on the selection panel, adds "This season NEWGEN MEN boldly expands further with the introduction of new exciting tiers in the form of presentations and installations to further compliment the catwalk shows which have formed part of the Menswear Day over the last two seasons already. A strong indication yet again highlighting the ever increasing maturity of the new breed of Menswear designers operating in the UK today. Topman is proud and excited to be part of this continuing men’s fashion revolution.”
London Fashion Week’s womenswear shows will run from Friday 17th – Tuesday 21st September 2010, and menswear collections will be shown on Wednesday 22nd September.
Image: Carolyn Massey