British retailer Tesco has signed an agreement with House of Fraser to sell the premium department store chain products online via its website, in a bid to turn around declining sales.
“We want to offer our customers a fantastic shopping experience, however, whenever and wherever they choose to shop with us,” commented Ian Caminsky, partnership director at Tesco.
“And we want to reward them for their loyalty, so we’re really pleased that we’re now able to offer customers Clubcard points on all of their Tesco direct purchases. We're also delighted to welcome House of Fraser to Tesco Partners, as we know customers love their fantastic homeware range.”
The groundbreaking deal sees House of Fraser becoming the latest retailer to join Tesco direct, which includes partners such as Mamas & Papas and Maplin. In total, Tesco will offer over 2,000 homeware items from House of Fraser, including labels such as Pied A Terre and Line.
The agreement is part of Tesco's plan to offer more “premium” items, and is said to be part of its scheme to improve weak sales, as the British retailer is expected to report disappointing sales figures for its first quarter later this week.
“This partnership is an exciting opportunity to share a truly inspirational shopping experience with even more customers,” added Andy Harding, executive director, multichannel for House of Fraser. “We bring over 160 years of department store retail experience, so there is huge potential to create a great working relationship between our businesses.”