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Ted Baker's head of e-commerce leaves for role at Tesco

By FashionUnited

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Eve Henrikson, head of e-commerce at high street retailer Ted Baker, has left her

position to take on a new role at Tesco's: online trading director for grocery home shopping.

She will oversee the retailer's online grocery arm as well as its home shopping business. Prior to taking on her new role earlier this month, Henrikson had held her former position at Ted Baker for seven years.

Henrikson has been credited with spearheading the relaunch of Ted Baker's UK and US e-commerce platform which resulted in a 48 percent boost in online sales in the UK between January and June of this year.

It is unknown who will succeed her at Ted Baker.

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Ted Baker
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