Danish retail concept Norr has launched in the UK in partnership with House of Fraser. The exclusive partnership has introduced the Scandinavian chain in ‘shop in shop’ spaces within HoF stores in Manchester, Birmingham, Glasgow and Guildford, as well as online at houseoffraser.co.uk, which will be expanded to HoF’s flagship Oxford Street branch as well as in Westfield London.
The multi-brand concept offers a “strong Scandinavian design aesthetic and unique brand offering” under one roof, uniting Denmark’s most coveted fashion and homeware brands to make it must-visit destination for the very best in Nordic fashion.
Each concession measures between 750 and 1,000 square foot and features four contemporary womenswear brands St-Martins, Six Ames, S’nob de Noblesse and Suit, offering casual and formal pieces, alongside luxury homeware in-house brand Norr 11.
Norr is owned by Scandinavian fashion business Metropol and its concept and brands have been brought to the UK in partnership with London brand, sales and retail agency Innocenza.