Viktor & Rolf to team up with H&M

Ladies, get ready to form an orderly queue. Viktor & Rolf, the Dutch fashion design duo are to launch a one-time collection with H&M. The range, for both men and women, is to be launched in stores this November.
H&M said Viktor & Rolf are known for their 'high concept fashion shows and modern twist on classically tailored clothes'. H&M’s fashion-forward customers will be in for a treat as the duo will no doubt translate their couture-like designs for an affordable price.

In a statement, Viktor & Rolf said: "If Haute couture is the most sublime form of fashion, H&M is fashion at its most democratic. Our roots are based in couture. It's the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It's a great opportunity to communicate our vision with such a large audience of H&M devotee.”

Viktor & Rolf

Dutch design duo Viktor & Rolf will be showing their spring/summer 2006 collection in Paris tonight, but WWD has learned that they will soon be doing a stint in Italy too.

Allegri, the Italian outerwear and rainwear company, is drawing on the skills of the designers in the creation of future collections. In the past, Allegri has worked with big fashion names like Giorgio Armani, Romeo Gigli and Martin Margiela.

www.viktor-rolf.com
3 October 2005

Victor & Rolf surprise with menswear line

Victor & Rolf did it again! The two Dutch fashion designers, who have been working together for ten years now, have presented the most spectacular fashion show of the season. Last week Victor & Rolf showed their first men’s apparel line on the catwalk during the Pitti Imagine in Florence, Italy, where it was produced as well. And who could have modelled the designs better than …? Right! The designers themselves.

Victor & Rolf showed identical clothes as the walked down the stage simultaneously. Moving completely alike and with every detail a copy of the other. “Everything needs a little humour,” they said after the show. “But we couldn’t forget that there are rules, too. And we go on asking ourselves why.”

Their “first man” was represented by twelve prototypes: “We tried to detect all the stereotypes of man clothing giving a personal interpretation to all of them,” said Viktor. As a result the audience watched twelve outfits that ranged from the ‘college-graduate’, clad in corduroy, sweater and tie, to the business-man who wore a beige raincoat over a smart business suit. But there was a James Bond as well, in a fitted tuxedo and a traditional dandy, top hat and all.

What will come after this first catwalk? “We have no future plan now, because our collection for woman is very demanding” the duo responded.

January 15, 2003