C&C goes organic

High end T-shirt label C&C California is about to launch a series of Limited Edition Organic Tees to bring simple solutions to help global warming into practice. With the organic T-shirt range, C&C California's is taking its responsibility to think green as described in ‘The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time'. Elizabeth Rogers and Tom Kostigen the auteurs of The Green Book give ideas how everyone can help to slow down global warming through every aspects of their life.

Next to going green the LA based T-shirt brand will hold a charity fundraiser by auctioning off our Organic Limited Edition tees signed by celebrities. C&C California teamed up with Charity Folks, the leading online auction venue for non-profits. The auction will offer the Organic Tee and 100% of the proceeds will support a “Green” Charity of the buyers choice.

To C&C the California lifestyle not all about casual chic, but also about being forward-thinking and finding creative green solutions for generations to come. Conventional cotton uses 55 million pounds of pesticides and other components that harm the environment. C&C California's new organic cotton production is grown using methods and materials that have a low impact on the environment. In the following season, the butter soft T brand will introduce innovative, natural fabrics and new ‘green' pieces into its collections. Every design and colour will be created to layer and mix, and prove style and sustainability can go hand in hand.

To show C&C is committed to deliver high quality to their customers and to safeguarding the quality of nature's elements for future generations; the hang tag of every Organic Top has a handful of wildflower seeds embedded in it. The Organic Collection by C&C California will hit the stores from Autumn 2007.

Image C&C California
www.readthegreenbook.com
www.candccalifornia.com
23 August 2007

Made by Jade

Jade Jagger has designed a limited edition T-shirt to benefit the Climate Project. The Project aims to educate and challenge citizens and governments into action against the growing crisis of global warming. During Tuesday night's kick-off party for the campaign during New York fashion week, the collection was showcased along with Ts by Kate Moss, Gwyneth Paltrow, Diane von Furstenberg and other celebs. Moss signed her design with "Kate was here" written across the back hem of the shirt.

Jagger said her Jezebel clothing collection will make its debut at a yet-to-be-determined store in September. A few items from the collection are already being sold in Ibiza. Isetan's Tokyo store will have the first Jezebel concept shop. Whatever the endeavour, the designer always follows her instinct: "I never listen to any advice,” she told WWD. “Listen to yourself, I say. You've got everything within."

www.theclimateproject.org
www.iwantjezebel.com
8 February 2007

Los Angeles boutique Kitson scored big time with its T-shirts proclaiming ‘Team Aniston' and ‘Team Jolie' during the recent split of America 's sweetheart and heartthrob Brad Pitt and his subsequent dalliances with co-star Angelina Jolie. With Aniston T-shirts outselling Jolie's team 20 to 1, shoppers were able to proclaim their sympathies loud and clear.

Now, women can show their support of another woman scorned with the new ‘Team Sienna' T-shirts, after Sienna Miller was cheated on by her fiancé Jude Law. As they say in Hollywood , you ain't nobody till somebody's wearing your name on a T-shirt.

www.shopkitson.com
22 August 2005

Choosing camps

The tabloids have been having a field day speculating whether Brad Pitt has hooked up with Mr and Mrs Smith co-star Angelina Jolie. Some cite the sexy star as the cause of his split from Jennifer Aniston. Whatever the truth may be, trendy LA boutique has decided to profit from the marital discord, selling T-shirts adorned with the slogan 'Team Aniston' and 'Team Jolie'. The waiting list for the T-shirts is already up to three months.

According to the manufacturer of the T-shirts, White Trash Charms, Aniston is winning the race. Most people feel for her and resent Jolie's reputation as a man-eater. Brooklyn waiter Mark Stephens told the Daily News: "Angelina is a predator. Brad obviously didn't think with his brain. Jen is a pleasant, beautiful girl, but Angelina is a sex siren and that probably appealed to him more."

Advertising sales rep Ali Bisset spoke harsher words: "I was surprised when Brad settled with Jennifer to begin with. He could have the most gorgeous woman around, because he's the most gorgeous guy, and now he's got that in Angelina."

www.shopkitson.com
16 June 2005

To market, to market!

Fashionista's have a good reason to visit Portobello Market this summer and its name is Michelle Goldie. First alerted to the fabulous t-shirt line by Vogue, it is only a matter of time before the rest of the world follows suit and we'll be battling our way to Harvey Nick's for one of her creations.

Goldie makes t-shirts with glittering hand-made cap sleeves, which work well for daytime and evening, lace camisoles and g-strings, and old silk scarves reworked as sexy tops. She sources her own materials and uses the same beader as Anya Hindmarch.

"I have been making clothes since I was about 8," she told vogue.co.uk. "I like everything to be individual and I love sparkly feminine pieces that can be dressed up or down depending on how you feel." Email michelle@goldielondon.com for more information.

26 May 2005

Spunky T's

Spunky is a popular T-shirt site on the Internet. Its strength is that it combines an innovative clothing label with regular club nights. Like a record label, the lable adpts artwork submitted by independent designers and releases them under its own brand, SP:UK. The company is based in Brixton and organises monthly gigs at the Bug Bar. It also recently published the third issue of its free lifestyle magazine, Three. The magzine can be downloaded off the site but is also sent to customers.

Spunky opened its first shop in Kingly Court, off Carnaby Street, in 2004. These days it sells more than just t-shirts, but also a clothing range designed for the people, by the people. A bestseller now is the Skull Army belt designed by Eddie Frett, which sells for GBP25. Also for sale are men's jeans in raw or washed denim for GBP55 and women's hoodies with the signature Spunky logo for GBP35.

www.spunky.co.uk
8 February 2005

Wearing my religion

One of the latest trends in fashion seems to be to wear your faith on your sleeve. Or perhaps around your neck or on your chest. Whatever takes your fancy, really. Not too long ago David Beckham was snapped sporting a fashionably bling bunch of rosaries around his neck, much to the consternation of the Roman Catholic Church. Officials insisted that purchasers of rosaries should know something about the function of the beads before wearing them as a fashion statement. The Catholic Church's fear was rooted mainly in the idea that the rosary beads would lose their religious significance if worn so casually.

Now it appears to be the turn of the Jewish faith. Three Los Angeles-based sisters have decided to translate their faith onto fashionable t-shirts. Nina Bush, Myla Fraser and Daniella Zax wanted to mix their Jewish heritage with hip fashion and turned to their father, Rabbi Jerry Cutler, with their ideas. Despite his objections against turning such an outlandish idea into a business, the girls persevered and established "Rabbi's Daughters" in the summer of 2003.

They began by selling their tight t-shirts adorned with Jewish sayings to boutiques. Within the year the three had gained an international presence, selling t-shirts to 250 boutiques in places as far away as South Africa. They have since introduced new graphics with texts like "You had me at Shalom", "Chutzpah" and "Yo Semite". The girls have also expanded the brand to include childrenswear, menswear, jewellery and even dogwear. Most recently they have joined forces with purse maker J.J.Matis to add a line of bags and make-up cases, just in time for Hanukkah. Within days of their launch the bags had been sold out and are on reorder.

Apparently Yiddish sayings are becoming hip again, thanks to popular culture. The girls' parents are therefore grateful that their daughters are contributing to the revival of the dying language. They were most excited when the girls purchased a Yiddish dictionary to augment their creativity.

Perhaps the faithful of older generations can look to our fashion-obsessed generation and applaud the often crazy ways in which we chose to express ourselves, instead of frowning upon what some of us seem to use in vain. After all, we are keeping the faith alive, so to speak.

The t-shirts are priced at around $38 (GBP 21).

www.rabbisdaughters.com
14 December 2004

Ride The C&C California Wave

What would Ali McGraw have thrown on in 1973 after a relaxing day at the beach in Malibu? Something comfortable, sexy, and utterly chic. C&C California, the t-shirt label from LA that has reached an almost cult-like status in London, is the tee du jour. Perfect for those sunny days on the beach, or in the park for the urban bunch. The collection has gained the undivided attention of fashionistas and press alike; so much so that even the Gap has copied their layering styles in its new advertising campaign.

C&C was created by two girls who grew up on the beaches of Southern California during the 1970's. Their mutual love for the comfort, colors and shapes of that decade continue to inspire them today. Their personal style idols from that time remain a constant source of inspiration, in addition to Ali, think Steve McQueen, Raquel Welch, Peter Fonda, and Natalie Wood… all beach or poolside… all looking undeniably cool, satisfied and inherently care free.

After years of rummaging through the family attic and scouring coastal thrift stores, Cheyann Benedict and Claire Stansfield set out to make their own collection, one that would embody that classic 70's California chic they both longed for. The collection would be easy and wearable, versatile while exuding a certain laid back style. It would offer the perfect pieces to be worn at almost any relaxed occasion, from shopping for bikinis to cocktails at sunset.

The tees, which are of the softest cotton and custom dyed are reminiscent of the vivid early 70's surf and skate culture. Perhaps the most important aspect to the growing collection is that every piece and color is created to layer and mix together perfectly, offering an endless number of combinations.

With a dedicated celebrity following from Jennifer Anniston and Brad Pitt to Alexandra Shulman, editor of British Vogue, it is no wonder the shops are selling out. Watch out for their stripey tees available this winter. C&C California stockists include The Cross, Browns, Harvey Nichols, Selfridges and Liberty.

15 June 2004

Charity T-shirt

High street fashion chain Morgan has launched this summer's must have T-shirts. Eight white racer back vests with an apple print (on display at the Oxford Street store this month) have been signed by celebrities like Victoria Beckham, Denise Van Outen, Lisa B and Tess Daly and will be raffled to raise money for the Great Ormond Street Hospital Children's Charity.
For every GBP1 ticket bought, Morgan will donate 25 cents to Great Ormond Street, and you can specify which vest you'd like to win. Unsigned vests will also be available for GBP26. For Stockists enquiries, please call 0800 731 4942.

6 May 2003

Eureka! Tagless shirts

Why did nobody think of this before! As of today clothing tags will no longer be a pain in the neck for US shoppers now that garment maker Hanes unveiled a revolutionary range of tagless T-shirts. The company announced that the tags on its T-shirts will be removed and the information previously printed on them will now be printed directly onto the shirts. The firm, famous for its classic white underwear, says the tagless technique eliminates the urge to scratch and the need to tuck the tag back in.

The company said the idea came from a recent survey which showed that about two-thirds of men say the neck tags annoy them, and nearly half of the men surveyed said they remove the tags themselves. Besides close to half of all men surveyed routinely rip or cut the tags out of their shirts.

"We have always put a premium on comfort," said spokeswoman Terri Thompson. "What better way to make our all-American favourite - the Hanes T-shirt - more comfortable than to retire that last annoyance ... the tag."

October 19, 2002