Pure attracts buyers

British fashion and accessories trade fair Pure welcomed some of fashion’s most important buyers last week. Included in the mix were buyers from high end department stores like Harvey Nichols, Harrods, Selfridges, El Corte Ingles and Bloomingdales and independent stores like Shu Shu, Subcouture and Psyche. The organisation received enthusiastic reactions from buyers who commended the show for its introduction of new brands. Participants spoke about the large number of visitors and the considerable amounts of orders they wrote. The organisation was relieves to report that “although the industry reflects signs of tough trading in retail, Pure continued to attract quality retailers with many orders being made and Pure remained as busy as last August’s show.” Reactions to the Accessories division, which was the largest ever since the trade show began, were equally enthusiastic. “Pure is really important for us to get into the UK market,” said Stefania Sassi, area manager for jeans brand Liu-Jo. “In other shows we show for Public Relations – at Pure we take orders.”

www.purewomenswear.co.uk
14 August 2006

Pure on the way

Pure is opening its doors in London again this weekend. The event is the UK’s biggest fashion and accessories trade show and this summer edition promises to bigger than ever met more than 800 brands in the mid to high segments. The majority of brands are exclusive to the trade show and the organisation is critical about its admission criteria for participants, which include CCDK, Sandwich, Urban by Pink Soda, Birkenstock and Billy Bag. The trade show has been divided into five segments and visitors can also enjoy fashion shows and trend presentations to facilitate the buying process. Buyers for some of Europe and the UK’s biggest department stores come to Pure, including Selfridges, Harvey Nichols, House of Fraser, Fenwick and El Corte Ingles.

Pure will take place on 6, 7 and 8 August at Olympia in London.

www.purewomenswear.co.uk
2 August 2006

New dates secure attendance at Pure

In a bid to boost overseas attendance at their fashion and accessories tradeshow, Pure Womenswear is moving its SS06 show earlier.Louise Young, Pure's Group exhibition director, said the event will be held from August 6-8 2006 so that it will not cause interference with peak holiday periods in Europe. The dates for next season's tradeshow are from August 14-16th, at the favoured Olympia venue in Earls Court.

www.purewomenswear.co.uk
29 March 2005

Pure and Simple

London's Olympia will play host to Pure, one of Europe's largest and certainly Britain's largest fashion trade fair in February 2005. Over 800 contemporary brands will participate in the fair, which is in its eighth year, with new names such as Peter Werth and Kickers joining the fray for the first time. Familiar brands include Mint, In Wear, Noa Noa and Marco Polo.

Pure features many innovative brands as well, and is known as a great place to find progressive women's wear. 90% of retailers who visited in august of this year raved about the variety and fine choice of clothes.

Pure will feature catwalk shows for autumn/winter 2006 that take place three times a day. The shows will be accompanied by Drapers' fashion forecasts and live industry interviews.

www.purewomenswear.co.uk
3 November 2004

Pure Set To Host 140 New Brands

More than 140 new brands will be among the 800 exhibitors at Pure later this month (Olympia, London, February 15-17). They include contemporary women's jeans brand Be US Buffalo, Irish designer Marc O'Neill and Fenn Wright Manson, returning to the show after four seasons' absence.

Complimentary tickets are available by contacting +44(0)870 429 4504 or by visiting www.purewomenswear.co.uk.

www.purewomenswear.co.uk
3 February 2004

Retailers Declare an All Time High For Pure

Pure hit an all time high this season, with what buyers described as "a bigger, brighter and more vibrant show than ever before." Attendance figures on the first day were up by 33% on the previous August's show. Exhibitors reported record sales and were extremely impressed by the high calibre of buyers.

Pure's importance on the International show calendar is indisputable, the impressive selection of mid and bridge end collections who exhibit within Pure Elan provide buyers with the cream of the world's biggest and best selling brands. Modern trouser brand, MAC, showed at Pure for the first time this season, Kathrin Schallock, the brands Marketing Leader said: "It's been a great show; we've had so much new interest and have had the opportunity to show everyone who is important to us what we do."

"Pure has continually built its profile of exhibitors and boasts an impressive 800 brands, the event is cleverly edited for buyers who want to see the best of the commercial collection merchandised alongside the must have fashion labels," said Event Director, Louise Young. "Pure is hailed as 'the' showcase for the next generation of must have labels. Its one of the freshest, most exciting and easy to work exhibitions in Europe," said Angela Wybrew, Owner Angela of Long Melford.

Paperdoll Design, Lulu + Red and Fred Sun, Pure Spirit exhibitors were overwhelmed by the hugely positive response they received. "The show was brilliant! Actually that's an understatement, it has been absolutely fantastic! We are definitely doing it again next year, 60 new customers in one day - what can I say … It has been a huge success for us," stated Julian Dominique, Lulu + Red.

Veteran punk designer, Zandra Rhodes, stole the catwalk on the first morning of the event with a charismatic performance showing her silver jewellery collection, which she launched at Pure Accessories. This season the catwalk looks were diverse; from Pirates of the Caribbean, Chicago, Post-War Glamour to the new acceptable face of S&M. "The catwalk was fantastic," said Gillian McDonald from Just In Boutique, N. Ireland "It certainly guided our buying." Lucy Graham from Oblong in Cardiff agreed, "I saw some great new trends and will definitely be taking them back to my shop."

Pure Accessories continued to grow with an additional 35 collections on show. Exhibitors felt at home within the gallery section and confirmed their support for a dedicated accessories arena. Designer brands such as Jean Paul Gaultier, Thierry Mugler, Gianfranco Ferre, and Yves Saint Laurent sat alongside funky, high street favourites Johnny Loves Rosie, Mikey and Fiorelli, as well as an exceptional mix of new comers - Deluxe, Lexx shoes and Polemo. "One of the best show's we have ever had," said Stuart Lunan, MD Fiorelli, "We have opened more accounts here than we have at any other trade show."

Next season's show on 15 - 17 February 2004 will see lingerie and swimwear show, Intimate London Body & Beach running alongside Pure at Olympia. Louise Young, Pure's Event Director said: "The synergy between Pure and the Intimate London show is clear. At least 12% of buyers at Pure sell lingerie. We are seeing an increase in independents stocking lingerie to complete their offer." Past exhibitors to Intimate London include: La Perla, Lejaby, Fantasie, Sea Folly and Rigby & Pellar.

www.purewomenswear.co.uk
august 30 2003

Pure Trends

Pure is the UK's largest event on the fashion calendar, offering the chance to see hundreds of brands all under one roof. With a huge number of brands showcasing their Spring/Summer 2004 collections, along with a trend presentation from Draper's Record, followed by a catwalk show - the commercial trends for next summer soon became loud and clear.

Hot fuchsia pinks, tomato reds, emerald greens, turquoise blues and canary yellows were amongst them. Brands homing in on this trend include - Pepe Jeans, Ichi, CCDK, James Lakeland, Naughty, Faith Shoes, Brennan & Burch, Pamela Mann and Sanmod.

Then there is the look that is all layered up with ethnic prints, scarves, decorative belts and trinkets and has been inspired by the eclectic mix of Betty Jackson, Alexander McQueen, Jean Paul Gaultier and Gharani Strok. Tones are kept warm and earthy with orange, khaki, sunset, sand and deep-sea blues. Brands are: Balu, Olly London, Pomelo, Noa Noa, Stephen Collins and Azuleros.

Also the simple & classic look is all about elegant, clean lines with unusual and unobtrusive detailing presented by Escada, Alice Palmer, Pirnia Collections, Belinda Ch'ng and Hunters and Gatherers.

Other styles are sportswear, but the style has been 'prettied up' making pieces suitable for a number of occasions, denim, stripes and prints.

www.purewomenswear.co.uk
August 20 2003

Award for Pure

The UK's biggest fashion event for young creative brands is to be held in London in mid-August. Drawing in international buyers from independents, multiples and department stores, it recently won the Best Marketing Campaign of the Year award at the AEO Excellence Awards 2003.

Organised by Emap Retail and Igedo Company, Pure has become synonymous with innovation since its launch in 1997, showcasing the most influential collections, creative show interiors and distinctive marketing campaigns.

Pure, August 17-19, Olympia London. 0870 4294 504

28 July 2003
www.purewomenswear.co.uk

Pure: Europe's Top Exhibition

Anyone who has dreaded the tradeshow circuit will think different of Pure. Launched for A/W 1997 it has made a dent in the exhibition scene like no other buying environment in Europe. With the womenswear market set to increase by 3.2 per cent this year, Pure reflects the fashion industry like no other tradefair. Add to that the showcasing of some of the finest talent in Europe and you have yourself a foothold as to what is new and relevant for next season.

Now sectioned into six areas, each 'hall' will have its own theme, from accessories to bridge collections and contempory designers to high fashion, making it easy for buyers to focus on the brands and collections they are buying.

The top European event, to be held in August, will also unveil an inspirational new arena for youth brands, called Pure Spirit, and will have a unique atmosphere, akin to the early days of fanzines and the launch of i-D. Pure Spirit will have its own bar and be host to a series of novel events, including a launch party on opening night.

Last season 2000 key buyers attended the exhibition especially for Pure Spirit. "The exciting blend of hip and undiscovered labels has proved indispensable for the independents which thrive on offering individuality from the high street, " states Louise Young, the Event Director. New labels to watch for in August include Trash Culture, Shirt Passion and Paper Doll Design.

Pure is held at Olympia, London from 17 - 19 August.

25 June 2003

Pure grows to top European womenswear event

Pure, the British womenswear exhibition that is held in London at the Olympia Exhibition Centre on February 16,17 and 18, on Monday posted hopeful preliminary figures and said its new concept was paving the way to establish the trade fair as one of Europe's leading premium womenswear events.

Pure is organised by Emap Fashion and the Igedo Company. Emap Fashion also organises Premier Kids, and publishes Drapers and rj magazines. Visitors can view over 700 collections and find over 100 exciting newcomers at Pure. There are also exclusive catwalk shows from Betty Barclay and James Lakeland.

Organisers said the exhibition was benefitting from the division into different sections: new Pure Vision (inspirational designer brands, with the focus on creativity and original detail), Pure Spirit (fusion of exciting, young creative fashion and design), Pure Life (unisex brands, with a designer signature, reflecting an aspirational lifestyle) and Pure Elan (Contemporary brands and bridge collections for the modern woman). The Pure Accessories section (jewellery, wraps, bags, hats and shoes) has moved to the Grand Hall Oympia.

The organisers of Pure said that visitor numbers increased by thirteen per cent year-on-year on the first day. Compared to the event's summer edition last year August, numbers increased by even 32 per cent. In total, Igedo and Emap expect Pure London to attract 8,000 visitors, of which twenty per cent from outside the UK.

www.purewomenswear.co.uk
February 18, 2003

Pure & Premier huge succes

Happy exhibitors abounded at the UK ladies' fashion fair Pure & Premier that took place in London's Olympia fairground from August 18 to 20. The exhibition was sold out and hosted almost 300 exhibitors as well as about 850 collections. On day one, Pure & Premier, a joint-venture of Emap Fashion and Düsseldorf-based Ingedo Company welcomed 11% more visitors than in August 2001. The growing interest of buyers from abroad, whose share is reported to amount to 22%, underlines London's position as an exhibition location.

From February 2003 onwards, Pure & Premier will be complemented by the new segment Pure Life to enable brands with both ladies' and men's wear collections to present them under one roof. The UK market is not big enough for a men's wear exhibition. About 20 exhibitors are expected to register with for new Pure Life Segment at first.

www.purewomenswear.co.uk
www.premierwomenswear.co.uk
08-21-02