20th Modefabriek Better Than Ever
Unexpectedly, the 20th edition of the Netherlands' Modefabriek fashion fair turned out to be more successful than ever. Over 400 current fashion collections, shows, speeches and exhibitions created the perfect vibe The Amsterdam fair was attended by an exceptionally high number of visitors: 11,000 in two days. “The driving factor of this success is the high quality of exhibitors at Modefabriek. All international fashion trends were represented at the fair, and Scandinavia proved to be one of the leading fashion suppliers of the moment,” said the organisation.
The 20th edition of the Modefabriek fashion fair was held in the RAI building in Amsterdam. The Scandinavians are especially well represented. Modefabriek invited the most influential of the Scandinavian designers to exhibit their wares: from established brands such as Day and Bruuns Bazar, to lesser known trendsetters like Odd Molly, Whiite, Tiger of Sweden, and House of Dagmar.
Glam & Glow is the fastest growing segment of the fair. There were twice as many high-fashion collections showcasing a designer flair within this segment this edition, which provided an exciting international offering. Les Colours Nationales from Sweden was among the newcomers, as were the Asian designer collections of Harrison Wong and Magali Pascal, fantastic Italian brands such as Ltd Fornarina and Otitude, plus the newest design talent of Cootz from the Ukraine.
For the first time Modefabriek and the accessories fair Fashion Items were held at the same location.
www.modefabriek.nl
2 February 2006
AMSTERDAM RAI NEW LOCATION MODEFABRIEK
Summer Collections 2004, 3 & 4 August 2003
The "Modefabriek" (the Fashion Factory) is moving to the Amsterdam RAI Centre. Over the past seven years this trade fair focussing on progressive brands and exciting labels has become the recurring meeting point for retailers, stylists and fashion editors. As the previous location, the former Fokker grounds, is up for demolition, the Modefabriek needed to find a new dwelling. In line with the fair's professional evolution, the organisation decided to move to the characteristic, industrial Europa Complex Hall of the Amsterdam RAI. As it's located near the city centre (with a train station at only a 5 minute walk away) getting there, especially for international visitors, is a breeze. On top of this, the Europa Complex Hall, the first hall of the RAI ever, is ideally suited to create the distinctive ''Modefabriek'' feel and atmosphere: open, informal and industrial.
Fair for labels with identity and vision
The Modefabriek started its existence in 1996. The founders, all of them involved
in innovative - Dutch - fashion labels, decided to offer a trendy alternative
to conventional fairs. The Modefabriek is a platform for labels that stand out
in terms of uniqueness, continuity and an individual vision on fashion, specifically
targeting the mid- and high-end market. In its seventh year of existence, the
Modefabriek is the only fashion trade fair in The Netherlands. The historic
Europa Complex Hall with its colossal transparent arched roof dates back from
1961. Its industrial appearance, reminiscent of a factory building, fits remarkably
well with the distinct Modefabriek charisma.
Open and informal
The Modefabriek's strength lies in its formula: progressive, simplicity in concept,
open and uniform stands and quality control. A special committee screens all
participating labels. Though the level and number of participants continue to
grow each year, the fashion trade fair has and never will become a mass fair.
It went from 35 labels at the first edition in August 1996 to the record number
of 230 labels and 4800 visitors in February 2003. Dutch brands which were present
at the first edition in 1996, a.o. DNA, Stills, King Louie, Margriet Nannings
and Fred de la Bretoniere are to be expected again, next to younger Dutch labels
such as Chick on a Mission, 10 feet and Manaka's. Other international labels
are, a.o. Bruuns Bazaar, W<, Nudie Jeans, Drykorn, Indian Rose, Fred Perry,
Day Birger et Mikkelsen and Ra.Re. New brands are Levi's, Diesel, Braez, Junk
de Luxe and Dyrberg Kern.
Inspiring, serious and international
At the same time the Modefabriek will continue their quest for new Dutch talent
and imaginative labels. Extra added value activities are: the Modefabriek Magazine
nr 2 with non-assignment shoots of stylists and fashion photographers's views
on fashion photography; work of 10 students of the Dutch art academies and the
graduation film ''F for Fashion''. One of the main objectives of the Modefabriek
is to offer an enjoyable, inspiring kick-off for the new fashion season. Co-ordinator
Annelies Tjassens: "We want to pursue the path we have set for ourselves
seven years ago. A carefully composed fair with new national and international
inspiring brands, rather than a massive fair. It is a highly valued concept:
retailers feel that the Modefabriek is an inspiring fair, with room for doing
serious business. Our goals for the future are to attract more guests from other
countries and to expand our awareness on an international level."
Modefabriek summer collections 2004
Dates: Sunday 3 and Monday 4 August 2003
Opening hours: 9.00-18.00, entrance fee: €5,-
Location: RAI, Europa Complex Hall, Europaplein, Amsterdam
Public transport: Amsterdam RAI train station: direct train link from the Amsterdam Airport (Schiphol), tram line 50, metro line 51, plus tram line 4 en bus line 15 (stop Europaplein)
phone +31 20 442 19 60/telefax + 31 20 442 19 60, e-mail: mf@modefabriek
Fashion-expo Modefabriek expands
This winter the Dutch fashion-expo Modefabriek - the Fashion Factory - has
a record number of participants. Never before has the Modefabriek been as large
as this winter's edition. The number of labels has by now increased from 108
to 166, making the unabated growth of the Modefabriek an established fact.
Some of the newcomers are Filippa K., W<, Closed, Fred Perry, Guess, No.L.Ita,
Transit-Par Such, Analik and Spijkers & Spijkers. The organisation of the
Modefabriek is expecting a number of visitors from across the border. The Modefabriek
is once again being held on the excellent location of the former Fokker terrain
near the international Schiphol-airport, where the new winter collections for
2003/2004 can be seen.
Modefabriek Magazine#1
The Modefabriek has created a great magazine, Modefabriek Magazine#1, which
is totally dedicated to the upcoming edition of the fair. It provides background
information on special activities but also includes a map of the exhibition
halls, an overview of the participants and photo spreads especially made for
this new publication. The 32 page full-colour magazine will appear at the end
of January and be distributed to all visitors.
The spectacular growth of the Modefabriek means that there is the time and space available for a fair with lots of amongst lots of highly individual fashion labels.
Modefabriek
February 9th and 10th.
Open: 9:00-18:00
Tickets: 5 euros
Location: former airplane hanger on the Fokker terrain
Fokkerweg 300, 1438 AN Oude Meer
t 020 4421960/f 020-4421960
www.modefabriek.nl
e-mail: mf@modefabriek.nl
24 januari 2003