Russia adidas' new marketTuesday, 27 May 2008
In the first quarter, adidas’ sales in Europe increased 12% and the emerging markets of Russia and CIS countries are a driving force behind this growing development. The adidas Group is the second market leader in Russia. A focus on key accounts and the expansion of mono-brand stores have been the growth driver for both adidas and Reebok. At the end of 2007, the adidas Group operated over 460 stores in Russia and the CIS and is planning to take that number to more than 750 stores in 2008. The adidas Group is also the market leader in the Ukraine and entered the market in Kazakhstan in 2007.
“Russia is a very dynamic country and is known for world-class athletes as well as enthusiastic fans. By expanding our own-retail network in Russia and the CIS countries, we are giving consumers access to a unique brand experience and the equipment to achieve their personal best,” commented Martin Shankland, Managing Director of the adidas Group in Russia & CIS.
On May 21ste, adidas sponsored the finalist Chelsea FC in the UEFA Champions League in Moscow and is supplied the Official Match Ball of the tournament including the Official Match Ball for the UEFA Champions League Final.
The adidas Group offers a broad range of products around three core segments adidas, Reebok and taylor made adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and generated sales of €10.3 billion in 2007.