 This London Fashion Week, the British Fashion Council is unveiling a whole new look with both the catwalk and exhibition spaces being housed in one tent on the east lawn of the Natural History Museum. This new format is part of a strategy to help visitors maximise their time in London.
The 21 shows in the tent will are set up to increase opportunities, for this global fashion audience, to see the talented designers within The Exhibition at London Fashion Week, including BFC initiatives NewGen, supported by Topshop, and Estethica, sponsored by Monsoon.
 In line with this, On|Off moves to the Science Museum, adjacent to the Natural History Museum and the Fashion Scout catwalk continues to be housed next door at Baden Powell House on the corner of Cromwell Road and Queen's Gate.
Hilary Riva, Chief Executive of the British Fashion Council commented: "In order to accommodate 51 shows in a womenswear schedule which is a day shorter, every effort has been made through show scheduling, this new format and working with other fashion showcases, to create a central hub. This will reduce traveling time and give all visitors the best opportunities to see an increased number of designers during their stay."
Image: LFW
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