 Christopher Kane, Erdem and Marios Schwab are announced as the fashion forward designers by the British Fashion Council. The budding creatives will receive the Council’s Fashion Forward sponsorship for the third consecutive season.
The scheme, supported by the London Development Agency, was established three years ago to provide funding for talented emerging British designers. This second stage scheme was introduced to give a further tier of support for the most promising designers as they emerged from Newgen.
The award consists of a financial prize, to be used towards producing an on-schedule catwalk show at London Fashion Week, along with access to business support, from supporters including Baker Tilly and Shoosmiths, which provides them with knowledge required to further develop their businesses.
 Previous winners include Giles Deacon, Jonathan Saunders, Richard Nicoll, Sinha-Stanic and Roksanda Illincic. In 2006, Christopher Kane launched his own label with his sister Tammy, collaborator and business partner, and has gone on to build his label into a major player in the high-fashion world. Now in its seventh season showing as part of London Fashion Week his collections are renowned for their contemporary, progressive vision and the label is a key contributor to trends.
Caroline Rush, Joint Chief Executive of the British Fashion Council commented: “The British Fashion Council’s Fashion Forward scheme plays a key role in building designer brands in London. This season’s winners were amongst the London based designers who led the world fashion media headlines last season for their innovation. The BFC is proud to continue to offer support to these outstanding talents.”
Image: Christopher Kane Pre-Collections '09
www.londonfashionweek.co.uk/fashionforward
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