The new flagship has a similar feel to the award winning London boutique retaining the vintage inspired signature brand aesthetic. The space is infused with fluid forms, playing with symmetry in retail design. Taking customers on a journey through the colourful world of Matthew Williamson, a central corridor defines the overall space guiding customers into the ‘midnight’ heart of the store. An air of tranquillity is created with the exotic oasis store garden positioned at the end of the store.
The new US store will accompany two further stand-alone retail stores in Dubai Mall and The 360 Mall in Kuwait. Further more, the company is launching a luxury standalone accessories collection for SS09. The accessories range shares the same strong artistic synergies with the Ready-to-Wear collection.
The Matthew Williamson brand was launched in 1997 and its first boutique was launched on Bruton Street, London in 2004. The company currently features a customer portfolio including 170 wholesale accounts around the world.
Image: Matthew Williamson NY flagship store