Barbour goes BritprepMonday, 18 May 2009
With "Britprep" Barbour aims to "bring authenticity to a look that defines the lifestyle of a British summer." Layers for men and women are "worn with character and wit to create an individual style." As befits a company with such a rich history, Barbour's heritage, which continues to inspire these new designs and developments, lies at the heart of the new collection. So what exactly is "Britprep"? According to Barbour, the look is not quite as clean and crisp as American Preppy. Simple, stylish, and contemporary, the collection "pays particular attention to fashion, color and tradition capturing the essence of 'Britishness.'"
Barbour has never really gone in for logos, but with the Britprep collection they're employing a new crest. Unlike designers who invent crests, it's an authentic bit of heraldry deriving from the original Barbour family coat of arms originating in Galloway, Scotland. It is seen in a few variations throughout the entire collection, from subtle prints on inside jacket linings to the bold emphasis directly on the chest of polos, rugby shirts, a blazer, and even a version of Barbour's classic quilted Liddesdale jacket.
Image: Duralinen jacket