adidas and Diesel originalsMonday, 26 November 2007
The collaboration is a first for Diesel to team up with another lifestyle brand. Renzo Rosso President of Diesel said: “..we wanted to do it with adidas that shares with us the same fresh attitude and care for high quality and creativity” said Renzo Rosso, President of Diesel. The unconditional approach to individuality and expression shared by both brands is presented in the first Originals Denim by Diesel collection. The directional campaign is designed to celebrate authenticity and originality. The main concept behind the campaign is “83 original ways to successfully waste your time”. 83 Inspirations is a start to invite everybody to share ideas in adidas Originals stores, online and through events.
Image by adidas: Adi Dassler