KING underapparel news, FashionUnited

KING underapparel comin' correct from the UK

Having launched this Summer, KING Underapparel is the UK's newest and freshest urban label. KING is an identity borne from the very culture it represents, with foundations that cross all urban elements. The list of KING affiliates is ever expanding, with music artists from Malarchi, LyricL, Est'elle, DVS and Darkjoint, through international snowboarders Philippa Baxter, Danny Wheeler and Ryan Davis, to skate proteges Chris Gibbs and Gaz Jenkins backing the label.

With a unique approach to undergarments and accessories, the 03' base collection is available from July in exclusively in selected stores. For Spring 04' expect KING to get live with brand extension in all areas. Accessories, full undergarment sets and several new and exclusive cuts will be launched in both men's and women's lines, with the use of tech fabrics and cutting edge colour combinations, to be revealed at the Margin tradeshow on 10th/11th August.

Backed by Canoe Inc. PR and combined with a comprehensive and finely tuned media and guerilla marketing campaign the King ethos is being driven into the heart of the streets. Full branding representation on the new Darkjoint and Malarchi releases, major presence on MTV's Dirty Sanchez, and close collabs. with web sites such as thecrateestate.co.uk, underground radio stations, Hippo - London's premiere Hip Hop clubnight and brands such as LRG and Osiris brings heavy reinforcement to ensure King's presence at the forefront of the urban scene throughout the UK.

KING underapparel comin' correct from the UK.

Deal Real (London) Urban Industry (Eastbourne) Alterior (Bristol) Eclectic Threads (Brighton)

Urban Outfitters (London/Glasgow/Dublin) Space (Hull) Conflict (Leicester)

Transit (Newcastle) Boarderline (Aberdeen) Experimental (Bishops Stortford)

Non Stop (Nottingham) Profyle (Wolverhampton) Rebel (Peterborough)

Shotgun.co.uk

Thongs £9.99 rrp sizes 8-10 / 12-14

Boxers £13.99 rrp sizes M & L

T-Shirts £20.00 rrp sizes S, M, L, XL