New ad campaign for JPG perfumes

Gaultier finally affordable

The concept of couturiers working with high street retailers is a successful one. This was demonstrated by the instant sell-out of Karl Lagerfeld's collection for H&M in Paris last Friday.

Now the French mail order catalogue La Redoute has revealed its new spring/summer 2005 issue, which includes a 20-piece capsule collection by Jean Paul Gaultier. The line he designed for La Redoute is significantly more conservative than what he usually produces, but features his familiar stripes.

The 52 year old Gaultier was asked to apply his signature stripes or staples on conservative pieces and jeans. He told Yahoo.com that this was not a new Gaultier line, but a completely separate venture.

Gaultier follows in the footsteps of designers Yves Saint Laurent, Sonia Rykiel and Issey Miyake in designing for the catalogue. La Redoute generates GBP1.2 billion in sales, with Britain as its second biggest market.

www.redoute.co.uk
17 November 2004

Gaultier at the V&A

On Friday May 30th the London Victoria & Albert museum celebrates French designer Jean Paul Gaultier. The fashion walks, part of the V&A's Fashion in Motion programme, will feature garments personally selected by Gaultier from his very first collections to his most recent.

The fashion shows will take place at 13:00, 14:30, 16.00, 19:00 & 20:30 and you can enter them by ordering free tickets: call 020 7942 2211/2218/2209 or email bookings.office@vam.ac.uk

April 19, 2003
www.jeanpaulgaultier.com

New ad campaign for JPG perfumes

Japanese beauty group Shiseido's BPI subsidiary is launching a new advertising campaign for Jean Paul Gaultier's Classique and Fragile women's fragrances, introduced in 1993 and 1999 respectively.

Under the artistic direction of designer Jean Paul Gaultier, Jean-Baptiste Mondino (well known for making videos for Björk, Madonna and others) photographed a double-page ad featuring models Karen Elson and Omahira Moto Garcia. The models were arranged to suggest the angelic (Classique) and the femme fatale (Fragile) characters of the fragrances.

The ads, which will also be formatted for a single page, will launch during the first half of 2003.