CPD posts 5% rise

With a rise from 44.000 in 2005 to 46,000 trade visitors CPD Dusseldorf from 5 to 7 February 2006 proved the fashion sector still gives its firm vote to the fashion fair city of Düsseldorf, both nationally and internationally. The Igedo Company, who is the organising partner behind CPD, further announced that the number of participating exhibitors increased with 10 percent to 1.670. Igedo says that 90% of visitors used CPD Dusseldorf for assured planning and almost one in two now plan to adapt and thereby also alter range design after their visit to the fair. The next CPD will take place from 23 till 25 July.

cpd woman_man düsseldorf 1-3 august 04

Where fashion goes to work

cpd woman_man gives you the possibility to see more labels under one roof than anywhere else in Europe. A trip to Düsseldorf is one of the most time-effective activities on the buying calendar. Order books are open across the halls, so whether you’re meeting up with agents and representatives or making new contacts with brands not currently represented in Belgium, the Netherlands and U.K. Moreover cpd woman_man will ease your season’s workload while filling you with fresh ideas.

Further on, cpd woman_man offers fashion shows, which provide a comprehensive overview of the latest trends and directions and gives you a true reflection of international collections. The cpd woman_man show is presented every day. Moreover there are other fashion companies, which use the hall of design for their own fashion parade like for example Rosner, Doris Hartwich, Anja Gockel and Isa Dorn.

Exhibitors can actively participate in these fashion shows, by furnishing individual outfits or booking a complete tableaux. To keep abreast of the latest event news you are recommended to consult our Show Calendar in the event column at www.igedo.com.

At the cpd woman_man this summer at the first weekend in August we expect around 53000 buyers from across the world. cpd woman_man gives you the chance to meet with contemporaries from home and overseas, exchange valuable information and get a real feeling for what’s happening in all areas of fashion retail. Fashion industry is all about people, and those in the know will be at the cpd woman_man.

At cpd woman_man you will not only find big names. Instead of this, there are new talents from across the world, and labels that have yet to make their way into your markets. With cpd woman_man you offer the chance to open the doors for brand new collections the customers won’t have seen anywhere else.

At cpd_woman_man international women’s and menswear industries come together under one roof and create an essential meeting place for the entire fashion industry. The trip and hotel arrangements are easy to book with the help of cpd´s travel partners:

Fairs&Guests info@fairs24.com www.fairs24.com
CITYINCENTIVES info@city-incentive.de www.city-incentive.de

During the cpd woman_man there are many events, which are interesting for visitors. To name only one: Kö-Catwalk during Kö´s 200th anniversary on the 31st of July, 21.00 hrs. 200 models will present the autumn&winter collections 2004 from well-known fashion brands on a 700 m catwalk. The show will be framed by music acts, gourmet tents and summer highlights for visitor attraction. There´s great fun and entertainment.

If you want to know more details, please contact: IGEDO COMPANY, Ingrid Kahlfuss, Stockumer Kirchstr. 61, D-40474 Düsseldorf, t +49.211.4396.302, e-mail: kahlfuss@igedo.com

CPD Düsseldorf very international

The aisles of the exhibition halls were humming with activity. Well attended stands saw lively ordering activity. Activities at the exhibition were pleasantly surprising. The launch of the new cpd woman_man with its revised concept evidently encouraged and triggered an upswing. The new presentation of the fair was rated efficient and the new visitor movement control scheme was praised as serving its purpose.

More than 53,000 trade visitors from all over the world contributed to the positive outcome of cpd woman_man held from 1 to 3 February 2004, last winter 62,000 vistors came to the biggest tradefair. Düsseldorf and its ranges as a whole offered the assurance for orders so urgently needed in view of structural change, shifts in order cycles and general economic climate. Düsseldorf gave the assurance needed for planning. Orders placed at the fair revolved around the all-important value attached to fashion. Foreign visitors accounted for over one third of those attending. Contacts with new customers were rated particularly high. 95 % of visitors confirmed the Düsseldorf fashion fair as a decisive platform, a driver for fashion and a barometer for the industry.

Fashion Accents

Buzzwords like “Brit chic” and “pop culture” injected novel looks into the collections and got the new round of orders going. The ranges on offer perfectly corresponded to the demand for a modern dress code with high-fashion chic.

Retailers were just as much interested in pre-orders (for the 2004/05 autumn/winter collections) as in ex-stock orders (for spring/summer 2004) for both women’s and men’s wear.

The Events

The new Communication Areas met with a great deal of interest. Serving as sources of inspiration they provided not only added value for visitors but also stressed the shopping experience aspect of the fair. Retailers were given new ideas to win over customers while exhibitors found creative inspirations ranging from art photography to book art. A special kind of highlight and surprise in its own right was the new “Hall of Design” designed by Manfred Kronen. It housed a line-up of catwalk shows staging international designer fashion alongside up-market high-fashion collections. The catwalk room itself was enclosed by sheer, almost transparent suspended structures. They ingenously doubled as silver screens to project larger-than-life projections and films that virtually pulled people into the themes. Inspired by this revolutionary new setting several fashion companies already stated their interest in running shows at the “Hall of Design” in August.

The programme of accompanying events held throughout Düsseldorf and ranging from fashion shows to workshops not forgetting social events was perceived as up to date and agreeable. Another unambiguous message also came from the young designers concentrated at the “Fashion Gallery” of cpd woman_man. Anja Gockel once again presented styles bursting into colour which also exuded unfettered sex-appeal in terms of their silhouettes. Luisa Cerano convinced her audience with class rather than classics, pertly abbreviated into “great style”. And the two young Turks, Hakan Yildirim and Ümit Ünal, received highest ratings for their creative shows.

On the eve of the fair the Windsor show, held at an old cinema, could pride itself on having assembled a “Who’s Who” of the fashion press in the first row. Likewise, the Joop show presented at Düsseldorf’s “Stahlwerk” mega disco was a central attraction for stars and starlets. Another glamorous get together was the VOGUE event. ELLE joined forces with the IGEDO COMPANY to combine art + fashion and celebrated at the K21 museum in Düsseldorf. At the Men’s Health event, the meeting point of the menswear industry, everything naturally revolved around men. Other fashion VIPs chilled out in style at the get-together organised by MADAME at the Malkasten venue. Finally, HIS invited guests to its traditional event, a relaxed insider party at the “Op de Eck” venue.

Global Fashion

“Global Fashion” was once again held concurrently with cpd woman_man. It has developed into an independent yet integral part of the fair. Its new, more central location on the fair grounds in Halls 1 and 2 was widely welcomed. Both exhibitors and visitors rated the professionalism and extension of this area as positive. With this event “Global Fashion” has become the largest fair for private labels, sourcing & production.

In the fashion industry it is thought Global Fashion will gain in importance in the future. The synergies it generates were appreciated by visitors and exhibitors alike.

Düssedorf in the Sign of Fashion

With this cpd woman_man Düsseldorf has confirmed its international ranking as an assured information and order planning platform. It is considered the most important fashion fair in economic terms.

The fashion metropolis will undertake further measures to consolidate its position as the No. 1 fashion fair. The unique opportunity of seeing over 3,000 fashion brands gathered at the same place and time in Europe’s most densely populated region allows international specialist fashion retailers to obtain an optimal overview.

Next dates: cpd woman_man from 1 to 3 August 2004

www.igedo.com
3 February 2004

Statements on cpd woman_man düsseldorf

from 1 to 3 February 2004

Bugatti, Klaus Brinkmann, CEO and President of the German Fashion Association, Germany
We are amazed at the movement. Since Sunday our stand has virtually been humming with activity. Apart from our regular customers of which a major share also came from abroad we also met with numerous first-time visitors. Düsseldorf is our location.

Bäumler, Günther-J. Leibold, General Manager, Germany
Very highly frequented, very good hall layout. These two facts should also be compelling reasons for the powerhouse partners from the industry to finally return to the fair grounds. cpd woman_man is the key international platform for the trade.

van Laack, Hans Krebs, General Manager a. Holger Röver, member of the advisory board, Germany
We had a positive response to the Fashion Circles. We use our presentation at the fair as a showcase – an idea which went down well with visitors. Especially for the buyers we do not deal with at regular intervals we are a “label to watch” here. Such potential customers could hardly be recruited by our showroom presentation. We feel participation in the Fashion Circles is necessary so as to jointly strengthen Düsseldorf as a fashion location. On a very positive note: we managed to establish new contacts abroad (e.g. from the Netherlands, Belgium, Eastern Europe, New Zealand, Australia and elsewhere).

4 You, Thomas Vogel, Genereal Manager, Germany & Switzerland, Denmark
We came here without any high expectations and were pleasantly surprised. In contrast to Berlin the organisation of cpd woman_man düsseldorf as a whole is well thought out and professional. 60% of our visitors were foreigners, German retailers were not so well represented. We are very satisfied with the outcome of the fair and our stand location and will be back.

Marcelane UK, Mark Philips, General Manager, United Kingdom
This season we will only be exhibiting at cpd woman_man in Düsseldorf. All our customers from throughout Europe and Germany come here. This is our third time here and our brand is slowly but surely taking hold.

Suomen Höyhen, Joutsen, Erikki Suhonen, Marketing Manager, Finland
Since we are not known to the European market yet our expectations were low concerning our first participation at cpd woman_man. Now that we welcomed numerous visitors – also many Russian buyers – and also managed to establish serious contacts with German, Canadian and Polish customers, we are all the more delighted. The fair is professionally organised and we will definitely return in February 2005.

BUYERS

Cindy’s Fashions Lincolnshire, United Kingdom
A very successful visit. We visit the fashion houses and cpd woman_man twice a year. Unfortunately, we don’t find the time to visit the showrooms – which is a shame. The showrooms should take part in the fair if they want to win over international visitors.

Dana Lapsanska, Dana Lapsanska, designer and boutique owner, Slovakia
I have come to Düsseldorf every season since 1991. To me and all those interested in fashion it is the first important source of information on the fashion world for the coming season. Next to fashion trends developments in the entire fashion industry are also covered. The information from Düsseldorf forms the basis for our work.

global fashion

Gulistan Group of Companies, Haroon Asaf, Marketing Director, Pakistan
Our goals have all been achieved. We not only maintained our existing business relations with customers from Germany and other European countries but also established new ones with accounts from the United Kingdom and other parts of Europe.

www.igedo.com
3 February 2004

Interest German Fashion Fair Slides Again

'The fair is dead' and 'Kronen dethroned', those were the headlines in the local Düsseldorf newspapers Tuesday morning, on the third and final day of the cpd fashion trade fair. Due to economical difficulties, the tropical temperatures across Europe and the summer holidays the number of visitors to the fair dropped a dramatic 5%. Approximately 55.000 fashion professionals came to Düsseldorf this weekend, 1/3 of them from a foreign country. Last year the cpd still had over 60.000 visitors. The number of exhibitors dropped as well, from 2000 to 1900.

Walter Kronen, president of the Igedo Company that organises the cpd woman·man, responded tot the mentioned headlines that these were ridiculous and that he doesn't agree with them. "The media often reports that fashion fairs have served their purpose and will disappear soon. I had a big laugh about it. That would mean I would finally be able to go on holiday!"

Fact is that European fashion fairs this summer have all shown a sharp drop in interest both from visitors and exhibitors alike. On behalf of the exhibitors in Düsseldorf Mr. K. Brinkman said: "In order to safeguard the future of the fair we have to act now. Even though the number of visitors from our own country has dropped, we did see a rise in the number of foreign visitors especially from Eastern Europe. That is where our focus should be on. Drawing in the international clientele."

In an attempt to keep the cpd interesting the organisation is regularly developing new ideas. This year the cpd sports fair was added for instance. Also the company can count on support from the city of Düsseldorf, that doesn't want to loose this big event to the likes of a popular city like Berlin, where the trendy Bread & Butter fashion fair was an instant hit.

The next edition of the cpd in Düsseldorf will be from the 1 to 3 of February 2004.

www.igedo.com
August 6, 2003

CPD dictates trends for summer 2003

This past weekend the Düsseldorf-based fashion trade fair CPD started with an order information event organised by the TextilWirtschaft in cooperation with German Fashion Institute DMI. This year, with two subsequent events due to the new structure of the fair, now known as cpd man.woman, and covering both menswear and womenswear.

Summer trends for womenswear 2003 are:
Sportifness
Rusticity
Playfulness
The faded look
The ethnic look

Summer trends for menswear 2003 trends are:
Modern tradition
Modern vintage
The ethnic look
The romantic look
Sportswear deluxe
With more than 50 fashion shows running at cpd woman·man, the event started as early as 2 p.m. on Saturday, 3 August. Diversity will governed the scene. An international platform was created for the new fashion elite who presented their non-conformist ideas on the big stage in sponsored designer shows.

Young Turkish designers already causing a stir in France and the USA showed the innovative aspects of fashion: Özlem Süer with her avantgarde haute-couture creations, Ümit Ünal with recycled fashion ideas and Evrim Timur, the master of draping arts.

Reactions were very positive. Visitors pointed out the excellent atmosphere at this year’s fair that drew even bigger crowd than last year. Many exhibitors said visitor numbers in the morning reached the numbers of the entire menswear event in Cologne last year.
www.Igedo.com

8-10-2002

CPDxsite brings excitement to the international trade fair landscape

This new concept described as "an innovative exhibition for the new generation which focuses on business, but at the same time has the function of an information and entertainment platform for new trends and directions". Is as good as ready.

The event will be divided into the three areas trend fashion leader, global player including fashion jeans retailers and international newcomers and design-oriented brands.

The new concept of Igedo Company, which is enriching the CPD's stylistic worlds through the addition of the trend fashion and fashion jeans segments, is bearing fruit on the market! Under the title cpdxsite, the fashion melting pot launches this new event simultaneously with CPD Düsseldorf, the world's largest fashion trade fair, from February 3 - 5, 2002 and brings together throbbing trends from the planet's metropolises in new, authentic and innovative ways.

"Trading Together" and also giving merchants the additional opportunity to "Trade Individually" in the world of vertical sales: those are the mottoes of the cpdxsite. The cpdxsite creates an entirely new identity within the existing framework of CPD - an identity associated with a youthful and urban culture that's also formatively influenced by industry. It's a niche full of trends.

With concentration on the trend fashion segment (including fashion jeans), the cpdxsite will be this culture's essential navigator and marketplace for the industry, wholesalers, buyers and the press. Throngs of visitors at CPD alone will guarantee a new, exciting and interested audience for the site.

Mirjam Dietz, project director of CPD and the cpdxsite says: "During the past 10 months, we've conducted analyses, market research and discussions with our exhibitors-of-choice in order to evolve the cpdxsite concept. The cpdxsite presents itself authentically, with its own unique corporate identity within the CPD worlds. Its contents and ideas were developed in collaboration with people from this target group and with our youthful cpdxsite team."

Leading enterprises and brands such as Diesel/Amtraks, Replay, Gang, Indian Rose, Freesoul, BSA, Bray Steve Allen, 525, K.B.School, Jo-Kang, La Pepita, Be Young/Ichi, H.I.S. and xx by Mexx are already on board.

These trendsetters have decided in favor of the innovative trade fair of the new generation - a forum which advances the business concepts and simultaneously serves as an infotainment platform for new trends and tendencies. New elements of trade fair marketing will be combined with a professional working atmosphere here!

Gerald Böse, CEO of Igedo Company, says: "With cpdxsite in Düsseldorf, we'll appeal both to existing customers as well as to new target groups. Three seasons ago, CPD realigned itself when it began with the introduction of the stylistic worlds. Now the cpdxsite represents the logical and uncompromising next step for CPD as a whole. Our goal is to make CPD into a global information platform for the fashion business. The cpdxsite aims to become the leading European trend forum for its segment."

Concept
Ongoing and personal dialogue with the exhibitors is the focal point of the cpdxsite concept. This close contact makes it possible for the cpdxsite to respond to the latest currents and trends as they change from season to season on the market. Our own trend scouting, plus cooperative ventures in the lifestyle, interior and music fields, make cpdxsite into the navigator for the youthful scene. Our goal is to ensure that the cpdxsite remains flexible.

There are 3 distinct subdivisions: trend fashion leaders; global players (incl. makers of fashion jeans); and international newcomers and design-oriented labels.

Limits on the maximum height and overall size of the booths help the cpdxsite to make holistic impression on its visitors. Generously proportioned and multifunctional bar zones serve as centers of communications for the event. A central multicultural catering area, a unified music management focal point, and a catwalk will all be centered here for the trend preview.

The organizer's goal is to enable all exhibitors, including those with smaller budgets, to participate in this important event! Registration: The mix of leading and inspiring exhibitors is already creating strong demand on the market. Before an applicant is accepted for participation, the cpdxsite team carefully reviews all applications, thus ensuring that the site will offer a clear profile to the trade.

For more information, visit www.cpdxsite.com.
Contact cpdxsite - project directors: Mirjam Dietz/Marina Dieken
t + 49.211.4396.426
address: Igedo Company
Stockumer Kirchstr. 61, 40474 Düsseldorf, Germany