Phase Eight portalMonday, 21 April 2008
One of UK’s leading women’s fashion retailers Phase Eight is launching their first transactional website on Fresca Commerce, the e-commerce service from BT Fresca. The fashion brand went online last week and portrays the new branding recently introduced by Phase Eight. The Phase Eight site incorporates a “get the look” feature, which enables the company to merchandise multiple products on a mannequin. The online shopper can view the entire outfit, select a size and colour and can add the outfit with a single click to the shopping basket or wish list. Additionally, BT Fresca’s intuitive and powerful in-site guided navigation and filtering helps the Phase Eight customer find what they are looking for quickly and easily. In 1979 Phase Eight was founded Patsey Seddon, and the first store launched in Wandsworth South London. The retail company focuses on fashionable women in their thirties and above. In 2005 the fashion chain was sold, currntly the chain has over 49 store and 70 concessions.