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Wednesday, 21 October 2009 |
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Avant-garde designer store Not Just A Label (NJAL) is launching its online collection in
a pop-up store. The one off boutique will be open for just two days in Notting Hill. The online shop launched four months ago and made name with presenting a collection chosen by supermodel Lara Stone. Fashionable place to be Beach Blanket Babylon will host NJAL’s pop-up store with a blend of Boho Chic, French Country Style and Rococo as its backdrop.
Lara Stone’s chosen collection will be available in the store, alongside a wide range of NJAL young designers’ work. The pop-up store will benefit NJAL’s most promising designers. The event will provide a platform to help raise awareness of young and upcoming fashion, but also promote the idea of sustainable fashion.
NJAL’s pop-up store will take place on Friday 23rd October 12 lunch – 11pm and Saturday 24th October 10am – 3pm.
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