New York Stock Exchange to wear Gap jeansThursday, 20 August 2009
On Friday, August 21, for the first time in New York Stock Exchange history, the trading floor community will dress down for business and wear Gap’s new 1969 Premium Jeans. Named in honor of Gap’s debut year, the 1969 Premium Jeans feature 12 core fits for women and men and were completely reworked and redesigned at every level with a major focus on fit, premium washes, and styles that accommodate different body types.
Later that day, Gap brand North America president Marka Hansen, along with board member Bob Fisher and fellow founding family members John Fisher and Bill Fisher will ring The Closing Bell remotely from the company’s headquarters in San Francisco.
"On August 21, 1969, Don and Doris Fisher opened a shop in San Francisco called Gap that sold jeans and records. Now Gap is one of the most iconic brands of our time and jeans have become the foundation of everyone’s wardrobe,” said Marka Hansen, president of Gap North America. “The fact that we’re dressing the New York Stock Exchange in jeans for the first time in history really speaks to the role that Gap has played in pop culture and in outfitting America in jeans for the past four decades.”