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Muccia Prada told WGSN her AW10 collection "..was about real life: life is more exciting than ideas. I
wanted to reinvent the classics and reinvent the banal. Prints referenced early 90s Prada collections - I wanted to make the camo elegant not sporty."
Key silhouettes for next winter were short and sharp with square-cut or triangular shapes, mixed with overlong pants shapes and cropped knit proportions that had a late-60s/early-70s feel.
Knitwear featured strongly from cropped waist-baring cardigans and tanks to chunky belted knit jackets - often space-dyed or marled. Outerwear came as high-waisted variations on the reefer coat, with emphasis on collar and button details and tailoring worked around the 2SB blazer or suit. Flat-fronted pant shapes were longer this season, creasing over the foot.
Colours were a medley of camel-toned autumnal neutrals, bark brown, grey and black offset with accents of winter white, geranium and orchid pink, buttermilk, poppy and sky blue.
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