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Wednesday, 16 September 2009 |
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John Lewis is trialling a new "click and collect" service which could allow shoppers to order
goods from the store's website and pick them up at any of sister company Waitrose's 213 supermarkets, as part of a bid to increase sales from JohnLewis.com.
Click and collect services, where goods are ordered online and picked up from a store, are internet retailers' fastest-growing trend. Argos last week reported its Click & Reserve service was up 50% on last year.John Lewis has only 26 stores – making pick-ups more difficult. The new link with Waitrose is being trialled in Hexham and Tonbridge.
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