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Wednesday, 19 November 2008 |
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High street retailer and partnership John Lewis has suffered a decline in its online sales for the first time since it introduced e-retail in 2001.
According to WGSN, online sales at the group's department store division fell 8.8% year-on-year last week, while overall sales at the group slumped 14%, marking their ninth consecutive weekly decline, The Guardian reported.
Robin Terrell, the managing director of John Lewis Direct, said fashion sales at the department store's web operation were up more than 100% but trade in homewares and electricals had gone into reverse.
"Toys have taken off in the last few weeks - they're up 20% year on year - and seasonal goods are doing well. But big-ticket furniture is suffering. Furniture accessories are doing well, as people refresh rather the replace, but you have to sell an awful lot of throws to make up for one new sofa."
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