J Brand at TopshopWednesday, 29 October 2008
Topshop will bring a little bit of the Big Apple to London. Award winning denim label J Brand will work together on an exclusive collaboration with the British high street store. The US premium denim brand will debut with a limited edition capsule collection at Topshop’s Oxford Circus flagship store at the end of November.
"We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way", said Susie Crippen, J Brand co-founder and Creative Director.
J Brand for Topshop will consist of three low-rise styles named by the New York neighbourhoods that stand for the styles of the women who wear them. The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and the Manhattan is a slim fit 22-inch bell-bottom. These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes.