Gap brings back Creative Officer role for Old NavyFriday, 30 January 2009
Gap Inc this week announced today that Mark Breitbard will return to the company as Chief Merchandising and Creative Officer leading design and merchandising functions for Old Navy.
Breitbard, 40, will guide product strategy for the brand from design conception to product assortment through to its final presentation in stores.
Mark is an amazingly talented retailer and we re thrilled he s joining us to infuse an even higher level of creative spirit to the Old Navy brand, said Tom Wyatt, President of Old Navy. Both within Gap Inc. and at other top specialty apparel retailers, he has achieved success creating clothes for each member of our target customer s family.
He knows the Old Navy brand and understands what it takes to make it successful. Mark's strong business capabilities and leadership skills make us confident he can inspire our talented creative teams by working alongside them to deliver phenomenal product at unbeatable value.
Breitbard joins Old Navy from Levi Strauss & Co, where he was President of the retail division since 2007. He was responsible for all aspects of Levi s retail division, including design, merchandising, marketing, stores and ecommerce. Previously, he was Senior Vice President and General Manager at Abercrombie and Fitch, where he had responsibility for all aspects of launching its RUEHL brand, from design concept through store presentation.