Although London Fashion Week took place only couple of weeks ago, a selection of British designers exchanged the Big Smoke for the Parisian runway. The top notch of UK's up and coming talent present their collections at the London ShowRooms. The initiative provides a seven-day platform for budding designers from 2-9th October at the JTM Gallery.
The British showroom in Paris gives emerging UK designers the opportunity to promote themselves outside of London. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme. It aims to promote London design internationally and secure new export business.
Designers selected to participate in the Show Rooms have received a sponsorship through one of the BFC's designer support schemes NewGen and Fashion Forward or are part of independent talent showcase Fashion East. Among the designers are Erdem, House of Holland, Mark Fast, Osman, Todd Lynn, Cooperative Designs, and Felder Felder to name but a few.
The London Development Agency and UK Trade and Investment support London Show Rooms.