Foot Locker teams up with RWD mag

Tuesday, 22 July 2008

This summer sees Foot Locker collaborate with one of the UK's most influential lifestyle magazines - RWD. Foot Locker has teamed up with RWD to distribute the leading style title in all of its stores nationwide from August 2008. With more sneaker and fashion exclusives than ever before, Foot Locker hopes to reaffirm its position as leaders of style innovation.

Full of the coolest looks and slickest styles, RWD shares Foot Locker's desire to bring the trends to the trendsetters before anyone else. The partnership with Foot Locker sees RWD's circulation increase from 30,000 to 80,000, securing the magazine's position as the UK's largest urban music and lifestyle title.

Natasja Jenning's Assoc. Manager for Media Strategy at Foot Locker, is excited about the new partnership. "We are delighted to be pioneering this distribution deal with RWD. As a magazine that champions the best of street style, it has the perfect synergy with Foot Locker, which is at the forefront of sneaker originality and street style in the UK".

Bringing sneaker aficionados the latest and greatest from the biggest names on the planet and with more exclusives than ever before, sneaker lovers can always get their hands on the latest in street style at Foot Locker stores across the country.