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Burberry has unveiled its new ad campaign. Reinforcing its rich heritage, the new print ad features iconic Brits wearing spring summer
2009 collection.
Shot in a garden in England, the series of colour images are all anchored in outerwear and innovations of the infamous Burberry check, including the new black and white check inspired by the Burberry The Beat fragrances.
Christopher Bailey, Burberry's Creative Director, told WWB: "This campaign reflects the true heritage of Burberry outwear, the iconic check an dour British attitude. I wanted the mood to be gentle, relaxed, romantic and about a quiet, beautiful sense of luxury."
Newly expanded categories of denim and sport for men and women will also feature in the campaign, as well as accessories for women including The Gardener Bag.
Source: Womenswear Buyer
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