BFC announces NEWGEN sponsorship recipientsMonday, 15 December 2008
The British Fashion Council (BFC) last week announced its NEWGEN sponsorship for Autumn Winter 2009.
The scheme, which was set up in 1993, aims to support the emerging generation of British fashion designers. Devoted to nurturing and promoting up and coming design talent, the BFC's merit-based scheme was the first of its kind.
Recipients of BFC NEWGEN show sponsorship receive substantial financial support each season. Recipients of Exhibition support receive a free stand at the London Fashion Week Exhibition. Recognising the need for consistent support, the BFC aims to give NEWGEN sponsorship for three seasons.
A prestigious launch pad, NEWGEN acts as a showcase promoting the best of British design talent globally. It also provides a crucial introduction to key members of the press and buyers from across the globe. Today NEWGEN sponsored by TOPSHOP is seen as the definitive validation of up-and-coming design talent. Its recipients are internationally regarded as the must-see designers of London Fashion Week.
NEWGEN has helped launch the careers of some of Britain's top designers, including Alexander McQueen, Clements Ribeiro, Matthew Williamson, Julien Macdonald and Sophia Kokosalaki.
Next season's catwalk recipients include Danielle Shutt, House of Holland, Louise Goldin and Neadham Kirchhoff. Recipients of exhibition sponsorship include Felder Felder, Kokon to Zai, Louise Gray and Peter Pilotto amongst others.