Aquascutum launch new advertising campaign

Aquascutum, the classic Mac company famed for its waterproof coats, wants to be back on the fashion radar and this week is launching a global advertising campaign headed by supermodel Julia Stegner and former James Bond star Pierce Brosnan. The label, famous for its trench coats worn by Hollywood stars such as Humphrey Bogart and Greta Garbo, is launching a women's businesswear collection as part of plans to double group sales to £450 million within three years.

Aquascutum received a boost with the appointment of Kim Winser, formerly from Pringle, as its new President and Chief Executive last April. Her brief is to significantly grow the business internationally. The stylish new campaign, which was photographed by Mario Sorrenti in the City of London, projects Aquascutum as glamorous, modern and chivalrously British.

The company’s high profile womens and menswear collections were last year launched to great acclaim. Designers Michael Herz and Graeme Fidler pulled off the trickiest of tasks: an upscale collection that had to remain true to the brand’s heritage, but also be contemporary and modern for today.

Aquascutum launched in 1853 when it invented the first waterproof cloth. The ethos of the house has upheld fine craftsmanship, luxurious tailoring and attention to detail have been applied to all matters sartorial, thus creating a company with a quintessentially British Point of view.

www.aquascutum.co.uk
8 January 2007

Coats UK Launches Thread Collection

Thread and accessories manufacturer Coats UK has launched a thread collection tailor-made for the UK. The world market leader in thread production and zip fasteners is reshaping the business to support changing market needs.

Coats UK works closely with customers to find the right thread for individual sewing needs and will continue to offer a range of specialist products outside the core collections. For more information please contact Coats on 0141 616 1000.

10 August 2004

Cover Up, It's Still Winter!

While spring fashion may be dominating store windows and magazine covers, there is still time to buy a coat if you haven't as yet geared up for the cold winter weather to come. With February long being the chilliest time of year, you'll have to be quick to get the ergonomic microfiber jacket or luxurious quilted leather parka before the sales end.

And just when you thought the only executives still wearing a tailored coat were ripe for retirement, the style is back - with the more buttons the better.
"I suddenly feel for the tailored coat again. We've had enough of the casual, sporty looks," says Giorgio Armani, who's London retrospective is still attracting an abundance of visitors.

If you decide to invest in a new fitted coat, the choices are surprisingly wide, from the short tailored coat, favored by Helmut Lang and Prada, that revives the mod spirit of the 1960's, to the double-breasted long coat with a touch of the military. That style was done with panache by Gucci's Tom Ford and Gianfranco Ferré, as well as Armani.

Wider lapels or funnel necklines update the classic army style. To make these swashbuckling outfits seem even more glamorous, the favored color is white, although the only pale coats in the City's streets are traditional beige shearlings and raincoats lined in fleece or plaid.

8 January 2004

The Original Mac

When we hear the word 'mac' we automatically think of a simple raincoat. We may even associate it with the likes of Burberry or some kind of sleazy detective. But 'mac', which stands for Macintosh, is the true inventor of this versatile raincoat.

Glaswegian Charles Macintosh was the first to use rubber and cotton as an outerwear garment and created the world's first formal waterproof fabric, today known as the mac, or raincoat.

Macintosh is a truly classic brand built on craftsmanship and strong heritage. All garments are made by hand in much the same fashion as they were 200 years ago. Already at cult status in Japan, the influence of Mackintosh is everywhere, from commissions by Louis Vuitton, to Gucci and Celine, to Hermes and Stella McCartney.

A new London store opening later this year will have a made-to-measure service and will see a union of classic pieces with limited edition prints and contemporary styles. With the British weather going sour, there is no better time then now to rediscover this classic brand.

25 November 2003