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BCBG soon available in UK

The fabulous US-based fashion label, BCBG Max Azria will soon be sold at Harvey Nichols. Offering hip, colourful day and evening wear, the brand was founded by Frenchman Max Azria in 1989 and is a hit in the US . With shops on stellar locations like New York 's Madison Avenue and the rue Saint Honoré in Paris , BCBG can be counted among one of the industry's hot labels. It has global annual sales of £218 million, and over 100 stores in the US as well as various concessions.

BCBG will be a change for the UK market, said director Sebastian Auscher. It will have more colour and more fashion than the competition. The label will be available in Harvey Nichols London, Leeds , Manchester and Edinburgh in early September.

www.bcbg.com
28 July 2005

 

 

BCBG Max Azria purchase of Manoukian a fact

The American fashion group BCBG Max Azria has agreed to aquire French label Alain Moukian in a move that will catapult the group into a billion dollar company by the end of 2006, according to FWD.

Following the terms of the deal, the acquisition will take place in two steps. First, Max Azria will purchase all the Manoukian family shares in Alain Manoukian SA, which is listed on the French stock market. The family's shares represent approximately 63 per cent of the capital and voting rights of the company.

In the second phase, Max Azria will purchase all shares owned by other shareholders of Alain Manoukian SA, which accounts for 26.22 per cent of the capital and voting rights of the company. The acquisition values the shares at € 31 (£ 21,40) per share, up slightly from its recent stock market price of € 29,50. The acquisition still awaits approval from the Autorité des Marchés Financiers, the French stock exchange authoritative body, but this should not be a problem.

Alain Manoukian operates more than 300 stores throughout Europe. It is the new owners' hope that the combined strengths of BCBG Max Azria's research, development and design capabilities and Manoukian's existing logistical operation in France will allow the group to further break through the European market.

The Alain Manoukian group achieved a turnover of € 134.4 million in fiscal 2004 with an increase in profit of € 100,000, up from a loss of € 13 million in 2003. BCBG Max Azria is a prominent producer and retailer of ready-to-wear. It has 8 different brands, including BCBG Max Azria, the BCBG Maz Azria Collection, BCBGirls and To the Max. The group has more than 5,200 points of sale worldwide.

www.bcbg.com
18 July 2005

 

Manoukian to sell to BCBG?

According to French media reports, the Manoukian family is considering selling its clothing group Alain Manoukian to French-US fashion consortium BCBG-Max Azria, writes just-style.com. Apparently the family is in discussions over a possible sale of its shares to the California-based company. The Manoukian shares account for 62 per cent of the group's capital.

www.alainmanoukian.fr
14 July 2005

 

BCBG capitalises on trademark

The California-based fashion house BCBG Max Azria Group has received $53 million (GBP29 million) as part of an asset-backed note issued by the New York Life Investment Management LLC (NYLIM). The company cashed in on the value of its popular trademarks like BCBG Max Azria, BCBGirls, BCBG//Attitude, Parallel, To The Max and Herve Leger to raise funds for expansion.

Designer Max Azria moved to the US and launched the brand Jess in 1981, after eleven years' experience designing womenswear in his native Paris. Jess offered hip French fashion to American women. After a successful run, Azria decided to fulfill his dream of establishing a design house that catered to the wishes of the modern woman. BCBG Max Azria was launched in 1989 and was named for the French phrase bon chic, bon genre, meaning "good style, good attitude". The strength of the company is that it offers high quality pieces at contemporary prices and combines French chic with American style.

The company opened its first BCBG Max Azria boutique in Moscow in October of this year and much of the recently gained funds will be invested in a vigorous global expansion strategy. The company already has stores in Paris, Hong Kong, Tokyo and other Japanese cities, Bahrain and Malaysia, to name a few.

www.bcbg.com
14 December 2004