For 2011, retail giant Topshop is inviting individuals to collaborate on the Topman AAA range. For the first one, Meg Mathews created a range of four enzyme-washed cotton scarves in muted grey and black. The design features gothic inspired hand drawn prints to go with AAA's aesthetic. Mathew’s scarves will be launched with the Sheer range on the 8th May. Designed to be layered, the materials are lightweight and vary from shirts to knits.
The AAA line follows the launch of Topshop's NY flagship whilst styling the bands and musicians for the store opening. As music is a part of Topman's consumers daily life, the retailer decided the line needed to be more permanent then a seasonal trend.
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