Today in London...
Wednesday, 21 December 2011
The Selfridges London windows have been transformed into an enchanting, interactive music box, for its 2011 White Christmas theme. The windows aren’t only visual treats, featuring mainly white items, but each pane also play carols, and eerie, magical sounds to evoke the feeling of a ‘crystal clear Christmas’.
Visitors to the department stores windows are encouraged to play around with the windows as each pane is equipped with a state-of-the-art touch-screen wind-up system to control the track.
Russ Jones and Scott King from Condiment Junkie, the London-based creative outfit behind the technology, explain more about this global innovation: “First, the new system plays music through, not from, the windows - using the glass pane itself as the loudspeaker. Additionally, the system is devised in such a way that although each window plays a different tune, customers are able to listen to the track without interference from the music being played through the next window.”
Image: Danielle Wightman-Stone
