Marks & Spencer have chosen the Hollywood road for its latest campaign, choosing actor Ryan Reynolds and model/actress Rosie Huntington-Whiteley as the faces of the winter collections.
The actors are a distant move from working with Twiggy and Erin O'Connor, two very recognisable British faces, but also faces who consumers easily relate to.
M&S wanted a more aspirational look and its new faces star in a glamorous print campaign for the fall Autograph collection, which was shot by BAFTA awards photographer Greg Williams at the St Pancras Grand in London.
