British Fashion Awards 2010

Wednesday, 08 December 2010


It was a night to remember at The Savoy Hotel and Theatre last night. The British Fashion Awards 2010 attracted the who’s who from the industry including Victoria Beckham, Thandie Newton, Yasmin le Bon, Brix Smith-Start, Giles Deacon, Douglas Booth and David Gandy.

Presenter Claudia Winkleman hosted the red carpet evening. The Designer of the Year Awards was handed to Phoebe Philo, CD of Celine. During the ceremony eleven other outstanding fashion figures. Alexander McQueen received recognition for Outstanding Achievement in Fashion Design and Alexa Chung took home the British Style Award.

Other Award winners:

The Isabella Blow Award for Fashion Creator went to renowned stylist, Nicola Formichetti.

The Designer Brand award, which recognises a leading British designer who has excelled and made an impact on the international stage over the past year was awarded to Mulberry.

Patrick Grant collected the Menswear Designer award for his label E. Tautz. The award recognises a leading British designer of ready-to-wear and bespoke tailoring who has been instrumental in enhancing men’s fashion over the last year.

The Emerging Talent Awards for Ready-to-Wear and Accessories, conceived two years ago by the British Fashion Council, recognise and financially rewards designers as they establish their emerging fashion businesses. Meadham Kirchhoff won the Ready-to-Wear award in this category and Husam El Odeh collected the award for Accessories.

Lara Stone, following on from her being appointed the face of Calvin Klein earlier in the year, collected the Model award. In December 2009, the British - Dutch model featured on the cover of British Vogue as ‘The Girl of the Year’ photographed by Mario Testino and was made Models.com Number One on the Top 50 List in February 2010.

Previous Emerging Talent Award and leading British footwear designer Nicholas Kirkwood collected the Accessory Designer award. Nicholas who has created shoes for Ghost, John Rocha, Erdem and Rodarte was recently appointed Creative Director of the celebrated Italian footwear label Pollini.

Two new award categories have been added to the list of awards; Special Recognition and Digital Innovation. The former was awarded to supermodel Naomi Campbell and recognises Naomi’s influence on, and contribution to, the fashion industry over the last 25 years, during which time she has been a hugely influential ambassador for British fashion. Digital marketing innovator Burberry was presented with the Digital Award. The brand has pioneered several digital initiatives such as streaming all its fashion shows online since September 2009 and launching its Autumn/Winter 2010 collection as a fully interactive, motion-responsive experience. This award was voted for by the BFC Digital Committee.




 

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