The Swedish label Monki was awarded the ‘interior design concept of the year award’ for its latest concept store design, at the Habit Fashion Awards gala in Stockholm. The annual award is presented by fashion magazine Habit.
“The retail interior concept of the year is a seductive and wild flirt. But above all, it is bold, unique and cocky,” says the judges. The concept – in Monki stores in Oslo, London en Stockholm - brings its visitors into s khaki and golden underwater world, with a mirrored surface-like sealing, scale patterned walls and carousels displaying the clothing.
“We’re thrilled that our focus on the store experience has been recognized in this way,” says Monki Chief Operating Officer Henrik Aaen Karstberg. “We’re very much looking forward to following up this success by taking our unique store concept and fashion to news friends in China this autumn.”
Monki presents itself as a store concept and women's clothing brand, and is all about street style and Scandinavian fashion. The Swedish label, a sister brand to Weekday, Cheap Monday and H&M, was founded in 2005. In 2011 the label opened it doors in London. Today, there are 56 Monki-shops in seven European countries and one in Hong Kong.