Vena Cava signs deal with LF USATuesday, 10 April 2012
As part of the agreement, Vena Cava founders Lisa Mayock and Sophie Buhai will continue to oversee the creative vision for the brand, while LF USA will contribute its extensive global resources and deep retail relationships to support the growth of the brand. The two companies will also closely together to expand the brand into additional product categories and broaden its distribution.
The partnership will also see their brand become part of LF USA's Women's Apparel Group which houses other leading fashion brands such as Rachel Zoe, Ellen Tracy, Keds Apparel, Sofia Vergara, and Daisy Fuentes.
"We are beyond excited to take Vena Cava to the next level with the support of LF USA, the industry destination for creative partnerships," said Mayock and Buhai, of Vena Cava. "Their guidance and expertise will make it possible to execute the vision we have always had for Vena Cava. We look forward to building an amazing brand together."
"Driven by an innovative design vision, Vena Cava is one of the most sought after young, emerging apparel brands in the industry," said Rick Darling, President of LF USA. "Lisa and Sophie's design sensibility and understanding of the millennial consumer are unique and we see tremendous opportunities to support their distinct design talent and extend the brand's influence into additional product categories. As we continue to strengthen our position as a design-driven organization, Vena Cava is a great addition to our fashion portfolio."
Vena Cava was founded in 2004 and is best known for its playful and thoughtful approach to femininity and proportion, particularly for the duo's inventive use of prints and eclectic references to the past. As well as being award an Ecco Domani in 2006, the label has collaborated with brands such as Gap, Converse and Uniqlo, and counts celebrities including Natalie Portman, Blake Lively, Emma Watson, and Maggie Gyllenhaal as fans. Currently, the Vena Cava collection is carried at top retailers such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Opening Ceremony, and Oxygen in the UK.
Image: Vena Cava AW12