Topshop for Fashion Targets Breast CancerWednesday, 27 April 2011
Enlisting the help of its friends within the fashion industry, Topshop's blog 'Inside Out' has photographed fashion heavyweights such as blogger Susie Lau and stylist Fran Burns wearing the t-shirt in their own unique style to show their support.
With every purchase of this limited edition slogan t-shirt costing GBP18, GBP5.40 will be donated to Fashion Targets Breast Cancer. In addition, four styles of friendship bracelets and charity mirrors will also be on sale at till points nationwide.
Topshop's website also features a section dedicated to its support of Fashion Targets Breast Cancer, which includes photographs of the fashion heavyweights wearing the t-shirt, as well as a guide to checking breasts for signs of breast cancer.
Fashion Targets Breast Cancer is the flagship fashion campaign of Breakthrough Breast Cancer, a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer. Since the campaign launched in the UK in 1996, it has raised over GBP10.5 million for Breakthrough Breast Cancer's vital research, campaigning and education work.
Image: Topshop charity Tee