Online shopping 'tablet revolution' to comeMonday, 27 June 2011
The research by Shopzilla was conducted with almost 5,000 online shoppers prior to the launch of new destination shopping site Beso.co.uk; it also revealed that nearly two thirds (61%) of iPad or tablet users said it was as easy to shop online with their hand-held device as it was with their personal computer and that the majority, 71%, had bought or would by online using their device.
Rachel Smith, business services senior director at Shopzilla, said: “Since their launch in April last year, an astonishing 25 million iPads have been sold worldwide, and with one in five online shoppers telling us they plan to buy a tablet in the next 12 months, this is clearly set to be a huge trend for UK shoppers." She continued, 'The year of mobile commerce, which has been predicted for some time, is finally here. With the explosion of the tablet market we are seeing a seismic change, and the opportunity will be for the retailers who are first to get it right.”