National Trust announces first outdoor retail partnerThursday, 04 October 2012
Rod Hebden, Head of Corporate Partnerships at the National Trust, said: "We're delighted to be teaming up with Blacks. For over 150 years Blacks have been championing the great outdoors, so together we can celebrate the countryside and engage with hundreds of thousands of outdoor enthusiasts."
Barry Bown, Director of Blacks, added: "Both the National Trust and Blacks share a passion for the countryside, so this partnership makes perfect sense.
“We want people to have the best outdoor kit available, in order to help them enjoy their favourite National Trust places all year round, whatever the weather."
The initial partnership will run until January 31, 2013, and the first ‘ranger road test’ features the retailer’s own
brand, Peter Storm.
It has been a challenge year for Blacks, in January the outdoor specialist was acquired by JD Sports after falling into administration, it is hoped that this project will help the retailer, which sells brands including Berghaus, Craghoppers and The North Face, push forward during the autumn and winter trading periods.