M&S to host live knitting installation
Salomone will be knitting live in store from October 15-16 on jumpers donated to Oxfam through the retailer’s sustainable fashion partnership Shwopping, producing designs that the public has tweeted into @shwopping using the hashtag #woolweek.
Mark Sumner, M&S Plan A Sustainable Raw Material Expert, said: “Wool Week is a celebration of the global wool industry and M&S is proud to be a part of it.
“Wool is one of the most environmentally friendly and sustainable of fibres and we hope our work with Andrew Salomone will give customers a chance to see how, through Shwopping, they can give their unwanted woollen items a future.”
Commenting on taking part in the installation, Salomone added: “I am delighted to be part of Marks & Spencer’s Shwopping initiative; it is a truly ambitious approach to a sustainable fashion retailing future. I can’t wait to see the concepts the British public have up their sleeves – the possibilities, like with Shwopping, really are endless.”
Earlier this week, M&S announced the first item of clothing to hit stores as a direct result from Shwopping - The Shwop Coat, which has been made from wool that has been recycled from unwanted items brought to stores.
Image: The Shwop Coat
Update 15 October 2012: Sadly New York based artist Andrew Salomone will no longer be able to participate in the M&S live knitting installation for Wool Week. Andrew, who has been working closely with M&S on the project over the past couple of months, is unfortunately not well enough to travel.