M&S 'one day wardrobe clearout' for OxfamWednesday, 23 March 2011
'The one day wardrobe clearout' is being supported by an advertising campaign fronted by Xfactor host and pop singer, Danni Minogue. The idea came about after research showed that charities are missing out on roughly £1.5billion per year as shoppers are prone to throw out old clothes rather than bag them up for charity shops.
Richard Gilles, director of Sustainable Business at M&S said, ' It’s clear that far too many clothes still go to landfill when they could be making money for charities and helping the environment. We’re calling on our customers to donate their clothes: it’s an easy way to make a difference and you get a great M&S money-off voucher.”
The day's event is part of the M&S Plan A project, which aims to increase recycling in the UK and promote environmental causes. In a recent poll by M&S, over 2000 people said time was the reason they didn't donate to clothes to charities.
Oxfam's director of Trading, David McCullough, said he sees it as a 'successful partnership' and 'thanks the generosity of Marks
and Spencer and their donating customers.'