Moda Operandi launches pre-order catwalk e-shopFriday, 15 June 2012
Whilst Burberry has allowed its customers to order straight from the catwalk for several seasons, Moda Operandi (M’O) was the first of its kind to offer a wider service, offering the latest runway styles for immediate pre-order following their presentation at fashion shows in New York, London, Milan and Paris.
Founder Áslaug Magnúsdóttir previous was a director at Gilt Groupe, the US flash sales site of designer clothing at discounted prices. Last week M’O announced a Series C round of financing in the amount of $36 million from venture capital firms RRE, NEA and NAV, as well as strategic investors Condé Nast, LVMH and IMG.
Currently customers can pre-order resort 2013 collections and spring 2013 pre-collections. With the menswear shows hot under way, it will be interesting to see if the company branches out to offer men's catwalk designers at pre-order.