Milan men's fashion weekMonday, 25 June 2012
New brands showing for the first time include Andrea Incontri, young casualwear brand Energie, Two Italian Boys and Peuterey Aiguille Noir. All eyes on its opening day were focused on Jil Sander, who made her return to the label she founded in Hamburg in 1968.
Figures released by Milan-based Camera Nazionale della Moda Italiana (CNMI) stated about 9,000 industry professionals from around the world would be in attendance, with 1,000 media representatives from 23 countries, of which more than 400 will be accredited directly by the Italian fashion organisation.
Milan men's fashion week marks the third season the CNMI has allowed global bloggers to upload their work directly onto the www.cameramoda.it website. Bloggers can post their review in the news section, which is updated in real time. This initiative, already experimented in September and February during Milano Moda Donna, has made the site of CNMI more dynamic and captivating.
Image: Neil Barrett SS13