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Thursday, 24 November 2011 |
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 UK retailer Marks & Spencer returns to France today with the opening of its new flagship store at 100 Avenue des Champs-Élysées in Paris. The 1,400 square metre store trades over three floors and is part of M&S’ ‘bricks & clicks’ strategy,
which FashionUnited reported back in October.
Located on Paris’ premier shopping street, the new store will house womenswear and lingerie, including the brand’s Autograph, Limited Collection, per una, Indigo Collection and M&S Woman lines. Additionally, the store will offer a specially selected range of food, such as sandwiches, salads and drinks, as well as M&S chilled prepared meals and groceries.
The stores is also fitted with the latest technology to extend the M&S product range with two touch screen order points and two fixed iPads allowing customers to shop from over 10,000 products available from the French M&S website, which launched in October.
Marks & Spencer Chief Executive, Marc Bolland, said: “We’re delighted to be returning to France tomorrow with our new store at the heart of Paris. We’ve had numerous requests from consumers in France for our food and clothing, so we’re pleased to be coming back to serve French customers once again.
“Our new store on the Champs-Élysées will allow us to showcases M&S’ products to customers across the capital. Our French website allows customers throughout France to order our products in their own language and currency. We’re really looking forward to welcoming customers to the store.”
The retailer has also confirmed three other full line stores in Paris: the first will be located at So Ouest, which is due to open in Autumn 2012 and will be M&S’ largest store in France; the Beaugrenelle store located next to the Eiffel Tower opens in Spring 2013; and due to open at the end of 2013 is a store within Aeroville shopping mall in the North East of Paris. A further two new stores are in the pipeline, and the retailer has confirmed there is an ongoing search for suitable Simply Food store sites in and around the capital.
Images: Marc Bolland
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