 The British Fashion Council announced last night in Paris that they are introducing a brand new Menswear showcase, London Collections: Men, which will launch in June. Run by the new menswear committee helmed by GQ Editor, Dylan Jones,
and featuring the likes of Christopher Bailey, David Furnish and Tom Ford, the weekend event is a development of the Men’s day at London Fashion Week that has ‘grown in stature’ and will be held from June 15-17.
Both Milan and Paris hold their own dedicated menswear fashion weeks twice a year, in January and then in June, and this new London Collections: Men will commence immediately before this June’s European collections. London plans to kick start the menswear calendar with a showcase of British brands and businesses embedded in a cultural programme.
The majority of brands and designers who participate in the Men’s day at London Fashion Week will be contributing to the showcase including British designers such as Margaret Howell, heritage brands such as Aquascutum and Savile Row tailors including Richard James and E. Tautz. The event will also continue to showcase emerging talent through Man, Newgen Men sponsored by Topman and Fashion Forward.
Other designers confirmed are: Men are Aitor Throup, Bunney, Christopher Raeburn, Christopher Shannon, Fashion East, Gieves & Hawkes, James Long, J.W. Anderson, Lou Dalton, Martine Rose, Matthew Miller, Oliver Spencer, Rake, and Sibling - with more designers to be announced during LFW in February.
Dylan Jones, Editor GQ and Chair of Fashion 2012 Menswear Committee said: “This is a fabulous initiative, and one that will undoubtedly draw even more attention towards London this year. Whether you’re involved in sport, fashion, media, retail, entertainment or tech, or indeed any industry, London is the place to be in 2012.”
Gordon Richardson, Design Director, TOPMAN added: “No longer shoe horned into one condensed hectic day, the newly established London Collections: Men, over 3 glorious days now has the space to breathe, flourish and generate the buzz that will put its talented rising men’s fashion stars firmly on the international fashion map.”
The new menswear initiative forms part of Fashion 2012, a central platform to showcase and celebrate British fashion throughout London’s Olympic year.
Images: Margaret Howell SS12/James Long SS12/ E. Tautz pre-AW12
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