LFW event round up
Friday, 18 February 2011
So London Fashion Week February 2011 is upon us and with the general throes of show venue scuttling, seat grabbing and party going, FashionUnited have broken it down a bit for you. Firstly this year, BFC have stepped up to digital demand,
and have come up with an innovation strategy to bring fashion to broader audiences in London, giving commuters, shoppers and tourists a chance to see whats happening in the tents – screens in the underground will have a daily video and live updates from the Somerset House twitter feed (@londonfashionwk). And Burberry, the brand leading the way in new media, will be live streaming on the famous Landmark 32m screen at Piccadilly on Monday 21st February at 4pm.
And as a way to give London fashion better global reach, this year 37 shows will be live streamed, of which 27 will be from Somerset House, and 9 via Topshop’s main stay venue, Old Billingsgate Market. Also for the first time, the BFC have set up a mobile tag system, which brings you regular news and updates.Main shows to look out for:
Saturday: Kinder Aggugini (12pm), Jaeger (1pm), John Rocha(3.15pm), Jonathan Saunders(7.15pm)
Sunday: Jasper Conran(12pm), Matthew Williamson(5pm), Richard Nicoll(7pm)
Monday: Pringle(10.45am), Christopher Kane(11.45am), Paul Smith(5pm), Julien Macdonald(8.30pm)
Tuesday: Mary Katrantzou(9.45am), Aquascutum(11.45am), Fashion East(3.45pm), Alfred Dunhill(8pm)
Wednesday: Whole day solely dedicated to menswear with 14 shows, 7 presentations and a Topman after party.
Venues: London Fashion Week shows take place from the BFC show space at Somerset House to a number of different surrounding venues. Ongoing ones are The Topshop sponsored New Gen Venue(for young designers) at Old Billingsgate Market, The Portico rooms at Somerset House, On/Off at Mercer Street, and Fashion Scout at FreeMasons Hall.
Parties: Mayfair Hotel serving Fashion Week inspired cocktails over these few days. Love Editor, Katie Grand hosting at Liberty with Alexander Wang. Another’s Jefferson Hack hosting party at The Box to celebrate its 10th anniversary. Markus Lupfer holding a tea at The Sanderson Hotel. And Mulberry party at Claridges on Sunday with Bloc Party Djing.
Additional activities not to be missed: Headonism, the young millinery talent initiative co-curated by Stephen Jones. Fashion East, founded by Lulu Kennedy as a non profit organisation to pick up design talent. London Fashion Week exhibition housed under the beautiful ceramic settings of Somerset House(18th-22nd Feb), now home to 60 new design labels and 170 stands across fashion, footwear, accessories.
Expected audience: 5,000
Opening address: Samantha Cameron, Prime Minister’s wife and BFC ambassador and Harold Tillman, chairman of the British Fashion Council.
