Jonathan Saunders wins Fashion Fund 2012

Wednesday, 01 February 2012
Jonathan Saunders wins Fashion Fund 2012Scottish-born fashion designer Jonathan Saunders has been named the 2012 BFC/Vogue Designer Fund recipient. Beating off competition for the award from Marios Schwab, Mary Katrantzou, Meadham Kirchhoff, Nicholas Kirkwood, Peter Pilotto, Richard Nicoll, Roksanda Ilincic and Zoe Jordan, the designer will receive £200,000 cash prize, as well as a bespoke mentoring programme.

AllJonathan Saunders wins Fashion Fund 2012 nine of the shortlisted designers were invited to present their collections and future plans to the judging panel, chaired by Alexandra Shulman, Editor of British Vogue. All of those shortlisted will have access to support from the mentoring panel either directly or through Marigay McKee, Chief Merchant, Harrods who will chair the mentoring panel.

Saunders impressed the panel with the strength of his catwalk and pre-collections over the past few seasons and the acclaim that he has received from UK and international media and buyers.

Jonathan Saunders said, “I’m so happy about winning the fund. The last 12 months have been an exciting time for me and my team and I’m very proud of all their hard work. We have many exciting plans for the near future and this along with the support network provided by the BFC will enable us to achieve our goals.”

Alexandra Shulman, Editor of British Vogue, said “I am delighted that Jonathan has won this year's award. His recent collections have shown that he is a designer who can provide beautiful clothes that women enjoy wearing and he is in a great position to build on his current success.”

The Fund was launched by BFC Chairman Harold Tillman in September 2008; and Saunders follows in the footsteps of previous BFC/Vogue Designer Fashion Fund winners Christopher Kane and Erdem.

Images: Jonathan Saunders SS12

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